Brennans Bread and JWT Folk have teamed up for the second Christmas in a row to celebrate the magic of coming home Christmas for those who will return to Ireland this festive season by welcoming them as they step off the plane at Dublin Airport.
Welcome Home, which first launched in December 2018, returns to all OOH outlets in Dublin Airport from the walkway to passport control right through to baggage reclaim and terminal carparks and will be live right up until Christmas.
The iconic Brennans Bread branding is front and centre in the artwork and features personalised and quintessentially Irish messages to capture the hearts and minds of Irish expats and their families.
As well as the OOH activation in Dublin airport, the campaign will also be live across OOH in Busaras, Connolly and Heuston Stations and across TV, Radio, VOD, digital and social.
According to Laura Daley, joint managing director, JWT Folk: “Festive traditions come in many forms and one that remains a constant and is so iconic within Irish culture is the essential role Brennans Bread plays during the festive season. Last year our Dublin Airport campaign was so impactful and became such a talking point over the holidays that we knew people would love to see it again this year. Our campaign welcomes Irish people returning home for Christmas and features iconic product photography, allowing them to almost taste that first slice of buttery Brennans toast, and uses Irish turns of phrase that will really connect with our consumer. The Brennans story is one that resonates at any time of the year but the emotion of Christmas – especially when we are talking to families reuniting – always makes it feel that little bit more special.”
Ivan Hammond, head of marketing Brennans Bakeries adds: “Following the success of last year’s campaign, we’re looking forward to once again welcoming home Irish expats and their families for Christmas and reminding them of the fond memories and affection that they have for our brand.”
Agency: JWT Folk
Creative Partner: Karl Waters
Creative Team: Donal O’Higgins, Conor Swanton
Strategic Planner: Rachel Haslam
Account Team: Laura Daley, Simon Killeen, Michael McNeive
Agency Producer: Lily O’Gorman
Media Partners: Mindshare