Tech/Life Ireland is a new national initiative to brand Ireland as a top destination to pursue a career in technology, funded by the Department of Jobs, Enterprise and Innovation it is being delivered in partnership with Enterprise Ireland, IDA Ireland and the tech industry to help attract up to 3,000 top tech professionals to Ireland each year.
Atomic, the creative agency for the initiative, lead the creative and brand strategy for the international campaign. Consulting with the tech industry, they created a brand identity that is embedded in audience research and aligned with Irish Tech culture.
Producing over 21 pieces of video content that are specifically tailored to be distributed in target geographies around the world, Tech/Life Ireland showcases the best and brightest of the international Tech scene in Ireland.
Agency: Atomic DNA (www.atomicdna.ie)
Advertiser: Department of Jobs, Enterprise and Innovation
Campaign: Tech/Life Ireland
Strategic Director: Niall Dowling
Creative Director: Stephen QuinnArt Director: Stephen Kiernan
Account Manager: Aisling O’Gara