Home Campaigns Ad of the Week Maxol ‘Little Girl’ – Owens DDB

    Maxol ‘Little Girl’ – Owens DDB

    The Lowdown:

    Maxol has embarked on its first brand campaign in 20 years. The campaign entitled ‘Little Girl’ highlights the quality and uniqueness of the customer experience at Maxol and our ethos of being ‘at the heart of it’ in the community.

    The TV ad will run across Ireland and Northern Ireland TV channels and follows the story of a local young girl Anna, who, before entering the Maxol station is feeling downcast having lost a match. Her experience at the Maxol station and its onsite Moreish café and the interactions she has, soon turns her mood around and she leaves the station with her spirits lifted.

    You can view the commercial and a behind the scenes ‘making of’ video below. The advertising campaign is the culmination of the Maxol rebranding project which began in 2012 and has seen Maxol invest €7.5 million to take the brand image to a whole new level.


    Agency: Owens DDB
    Creative Director: Donal O’Dea
    Account Director: John Gildea
    Production: Banjoman Films
    Post Production: The Element
    Director: Dermot Malone
    Producer: Matt D’Arcy
    Sound Design: Kevin Breathnach
    Music: Kevin Breathnach
    Audio Design: Avondale Studios
    Head of Retail & Marketing, Maxol Group: Dermot O’Toole
    General Manager, Marketing & Retail, Maxol Group: Fergal Harrington


    Previous articleRTÉ’s Prime Time Launches Ireland’s First 360° Video Documentary
    Next articleRyanair