LATEST NEWS
The Irish Marketing Podcast: Fever Pitch
The latest episode of The Irish Marketing Podcast has just dropped and this week we dwell on a thorny topic that often keeps agencies...
LATEST CAMPAIGNS
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FEATURES
Opinion: Branded Content: Turning Up the Volume on Local Stories
Branded content on local radio delivers unmatched authenticity by leveraging trusted local voices and deep community connections, seamlessly weaving brand messages into the fabric...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on the market research industry will be hugely...
INSIGHTS
Marketing Industry Fails to Make Progress With DEI According to New...
The global marketing and advertising industry still has a lot to do when it comes to diversity, equity and inclusion (DEI) in the workplace,...
IAPI Survey: Irish Culture Boosts Irish Creativity
A new survey by IAPI has found 90% of creatives believe that Irish culture and environment contributes to the quality of creative output.
In August,...
APPOINTMENTS
Goosebump Appoints New Executive Creative Director
Robert Boyle has been appointed as executive creative director with goosebump.
A well-known figure within the creative advertising industry Boyle brings has over 20 years’...
AD OF THE WEEK
Toyota Hopes Good Things Happen with New Campaign from Javelin
Toyota Ireland has launched a new brand campaign called “Good things happen when you are relentless about better.”
Javelin has handled all the creative, strategy,...
TRENDING NOW
Opinions & ReAction Win Grand Prix at Research Excellence Awards
Opinions and ReAction picked up the coveted Grand Prix at the annual Marketing Society’s Research Awards which were held in Dublin’s Shelbourne Hotel.
The joint...
