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Virgin Media Campaign Shines a Light on Gaming Community
Virgin Media has launched a new campaign to promote the importance of reliable broadband. Called “Gamers are Athletes,” the campaign was created by Publicis...
Consumer Confidence Continues to Deteriorate in B&A Survey
This wave of the B&A Consumer Confidence Barometer was conducted from the 8th -19th of September.
With the cost-of-living crisis continuing, consumer confidence declines from -62 in...
Wolfgang Digital Wins Workplace Excellence at Google Premier Partner Awards
Wolfgang Digital was the only Irish agency to pick up an award at the Google Premier Partner Awards EMEA which were held during the...
Out Look : The Latest OOH Trends & Developments
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home.
Price-Based Ads Most Noticeable on OOH
The latest wave of...
Quizzes Drive Engagement Levels at Geek Ireland
With many print and online media brands tapping into the popularity of crosswords, puzzles and quizzes as a way of engaging readers, the DMG-owned...
Mindshare Retains Tesco Ireland Media Account Following International Pitch
Mindshare has retained the media buying and planning account in Ireland following an international pitch process that included markets like the UK, Ireland, Czech...
Reach Hosts Summer Sundown for NI Clients
Over 60 people from 13 ad agencies and numerous direct clients in Northern Ireland packed into Waterman in Cathedral Quarter for a “Summer Sundown”...
Granite Digital Appoints Ivan Adriel as Growth & Strategy Director
Granite Digital, one of the largest digital agencies in the country, has appointed Ivan Adriel de Silva as its new growth & strategy director.
In...
Live Radio Continues to Dominate the Audio Market
Radio continues to hold a dominant position in the Irish audio market according to new research from Ipsos carried out for Radiocentre Ireland.
The Irish...
Marketing Society Event Aims to Demystify the Metaverse
The Marketing Society of Ireland is hosting a seminar called “Demystifying the Metaverse for Marketers” on October 27.
With many Irish marketers not confident about...
