Women’s Soccer Sponsorship Works for Evoke.ie
The third-largest audience for a women's soccer game in Irish history was in attendance for the Evoke.ie FAI Women's Cup Final last Sunday, justifying the...
IAB Connect to Discuss New Research into Advertising Attention of Irish...
Designing our Digital Future is the theme of the IAB Connect event for H2 2022 which will take place in the Alex Hotel on...
Opinion: Sailing into Uncharted Territory on the Sustainability Front
Emerging from the COVID-19 pandemic, the world now finds itself caught between a rock and a hard place with rising cost of living and...
Publicis Dublin Raises a Toast to Island’s Edge in New Campaign
Publicis Dublin has rolled out a new campaign for the Heineken Ireland-owned stout brand Island’s Edge.
Called “It’s better, less bitter,” the through the line...
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Jameson Celebrates New Brand Launch with Campaign from The Public House
The Public House has created a new campaign for Jameson Single Pot Still called “It All Comes Back to This.”
The new campaign celebrates the...
Aviva Insurance to Sponsor The Pat Kenny Show on Newstalk
The Bauer Media-owned Newstalk has struck a sponsorship deal with Aviva Insurance Ireland for its flagship mid-morning current affairs programme The Pat Kenny Show.
The...
Opinion: Marketers Embracing Artificial Intelligence with Gusto
Increasingly, more and more marketers are turning to artificial intelligence with great success to help boost their marketing effort, writes Ivan Adriel de Silva.
Using...
Increase in OOH Exposure Confirmed in latest TGI Survey
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home.
The release of the ROI TGI 2022 R2 data...
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Bonfire Rolls Out New Campaign for OOHPod!
The Dublin-based creative agency Bonfire has created a new campaign and branding for OOHPod, a new parcel collection and locker service set up by...
Evelyn Partners Wins Best in Business Advertising Award
Evelyn Partners, the wealth management and professional service group, has won the quarterly Business Plus ‘Best in Business Advertising’ award for its brand name...
