RSVP Magazine Special Editions a Hit with Readers
RSVP, which is part of the Reach portfolio, has brought out the second of its special edition magazines planned throughout 2021.
The differently themed, stand-alone...
Out Look: Vodafone adopt Tunnel Vision for Rugby World Cup...
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home
Vodafone adopt Tunnel Vision for Rugby World Cup Activation
The...
TAM Ireland Launches Cross Device Measurement Strategy
TAM Ireland has launched its VISTA Strategy, a plan for measuring viewing broadcaster content across all devices, including TVs, laptops/PCs, tablets and smartphones.
VISTA –...
Insight of the Week: Marketing by Mobile Attributes
Few industries are more competitive than the mobile phone market, so it is critical that retailers ensure they understand and appeal to the highest...
Wolfgang Wins Drum Search Award in London
Wolfgang Digital picked up the Best SEO - Use of Content Award for its work with Iceland's Arctic Adventures. The campaign utilised interactive content to...
Roger O’Reilly Shortlisted for the An Post Irish Book Awards
Roger O’Reilly, one of Ireland’s most prolific illustrators and storyboard artists has had his debut book Lighthouses of Ireland shortlisted for the An Post...
Jameson Appoints Ogilvy as Lead Creative Agency
The Irish Distillers-owned Jameson has appointed Ogilvy as its lead creative agency.
The move will see the WPP-owned agency operate "borderless team spanning the agency’s...
2022 Research Excellence Awards Open for Entries
The Marketing Society of Ireland has launched a call for entries to the 2022 Research Excellence Awards.
One of the highlights of the marketing calendar,...
Ad of the Week: Tesco’s Family Makes Us Better
Tesco Ireland has launched its latest campaign as part of a €3.2m investment that will be rolled out on TV, outdoor, digital, radio, social,...
Consumer Confidence Dented by Omicron According to B&A Research
The omicron variant is having an impact on consumer confidence according to the latest wave of research from B&A.
This wave of the B&A Consumer...
