Jacob’s Goes Dynamic to Showcase Cracking Recipes
The Valeo Food-owned Jacobs is the latest brand to use PML’s innovative proprietary dynamic platform which allows brands to deliver contextually relevant advertising at...
Insight of the Week: Tracking the Fitness Trackers
With the summer in full swing, many Irish people are using it as an opportunity to get fit and healthy and an increasingly popular...
Boys + Girls Unveil Music Platform for Three Ireland
The Dublin-based agency Boys + Girls has rolled out a new music platform for mobile phone company Three Ireland called Made by Music. Eight...
Adworld is Taking a Break
Adworld.ie is taking a long overdue Summer break and our weekly ezine will not be published until, somewhat ominously, Friday 13th July.
In the meantime, you...
TV3 Group to rebrand as Virgin Media Television
In what is the biggest re-brand in Irish media history, TV3 Group is to re-brand as Virgin Media Television from September.
As part of the...
Dale Farm Uses Kinetic’s D:Four to Roll Out Temperature-Triggered Campaign
The OOH company Kinetic, together with Belfast-based media agency, Ardmore, have teamed up with Dale Farm, Northern Ireland’s leading dairy company to launch a...
Steve Lillywhite Talks About Creativity and Collaboration at Core’s Windmill Lane...
Following the unveiling of its new corporate headquarters on Windmill Lane two weeks ago, the marketing communications group Core has released a series of...
Pundit Arena Makes Broadcast Debut with Bank of Ireland Celtic Challenge...
The online sports media brand Pundit Arena and the GAA have announced details of a partnership which will see it broadcast the upcoming Bank...
Boys + Girls Crack Open a Bag of Cans at Cannes
The Dublin-based creative agency Boys + Girls ditched the Rosé- the traditional tipple of choice at Cannes – in favour of a few cans...
Tourism Ireland Tunes into Spotify to Promote Ireland
Tourism Ireland has teamed up with Spotify, the world’s most popular music streaming service, to promote Ireland as ‘the music island’ in Germany, France,...
