Home Events IAB MoVi 2018 to Explore How to Reach the Digital Consumer

IAB MoVi 2018 to Explore How to Reach the Digital Consumer

Reaching the Digital Consumer is the topic of the next IAB MoVi conference which takes place in the Guinness Storehouse on October 25th.

With less than two weeks to go, tickets for the event are still on sale.

Suzanne McElligott, CEO, IAB Ireland will moderate and expert panel that includes Hugh Quigley, Digital Solutions Manager, Virgin Media Solutions; Liz McHugh, Creative Strategy Manager EMEA, Storyful; Mitchell O’Gorman, Managing Director, Offscript and Pat Scully, MD and VP Oath EMEA.

In addition, the findings of new research on digital savvy customers, which was carried out by Red C, will be unveiled Anita Caras, Oath’s EMEA Director of Sales/Data Insights will discuss how brand love can be created and developed.  Cian McDonagh, meanwhile, will share details of  Three Ireland’s digital content strategy for cutting through and engaging consumers.

According to Suzanne McElliggott CEO, IAB Ireland: “At a time of noise and uncertainty in the advertising industry, IAB MoVi provides valuable insights on the digital opportunities for Irish brands and our advertising industry.  We have seen a particularly strong response from Advertisers for MoVi 2018, and we look forward to a full house and a most positive event on October 25th.”

For more information and to book tickets click HERE

Previous articleBoys+ Girls Strengthen Account Management Team
Next articleYouTuber Alfie Deyes to Headline Social Media Festival in Dublin