Energia, one of Ireland’s leading utility companies has appointed sponsorship and communications agency Legacy Consultants to manage its partnership with Leinster Rugby and the naming rights of Energia Park.
Energia announced in March of this year that it would act as an official energy partner of Leinster Rugby for ten years. Under the partnership, Donnybrook Stadium has been renamed to Energia Park, the permanent home of the Leinster first team, A team, Sub-academy, Women’s, U19’sand U18’s.
According to Geoff Codd, Head of Marketing & Retail Development for Energia: “This is a significant appointment for Energia as we look to maximise or relationship with Leinster Rugby, and position as premium partner to the team. Legacy showed an understanding of our brand and what we are looking to achieve in the future, both at a local and national level among our existing and prospective customers. We are looking forward to working with the Legacy team to maximise the partnership and supporting Leinster Rugby in their future endeavours on and off the pitch.”
After a competitive pitch process, Legacy demonstrated an in-depth knowledge of the industry and an unrivalled understanding for sponsorship activation. With a client list that includes Littlewoods Ireland, Laya Healthcare, Volkswagen, Glenisk, Carling, AIG, and SuperValu, Legacy has extensive expertise in activating sponsorships that yield tangible and quantifiable returns for business.
Bernard Brogan, Commercial Director for Legacy adds: “This is an exciting time for Energia. The brand identified Leinster Rugby as a property that shares similar values; they’re experts in what they do, they’re resourceful, and they continuously challenge themselves. Our sponsorship communications team here in Legacy is looking forward to collaborating with Energia to amplify the Leinster partnership and ultimately show tangible business results.”
Clients of Legacy include Littlewoods Ireland, Laya Healthcare, Volkswagen, Glenisk, Carling, AIG, and SuperValu.