Irish Times Partners with Aer Lingus for Guinness Six Nations Coverage
The Irish Times has partnered with Aer Lingus for its coverage of the Guinness Six Nations tournament which is currently underway.
Aer Lingus is the...
Pride Vibes Returns With An Post and Maldron Hotels as Sponsors
Pride Vibes, which celebrates the LGBTQIA+ community, is back on the airwaves again for the third year in a row. The radio station, which...
FBD Kicks Off Team Ireland Sponsorship with New Campaign
The Irish insurance firm FBD has launched a new campaign to promote Irish athletes taking part in this year’s Olympic Games in Tokyo as...
Out Look: Vodafone celebrates Umlaut win via OOH
The Outdoor campaign creates maximum impact for the brand’s 9-year reliability message using a combination of traditional digital and special OOH.
Guinness Rolls Out Heart-Felt Promise to Return
St Patrick’s Day may have been cancelled and the country’s pubs might be closed but Guinness has promised its loyal followers that it will...
Opinion: Back to School Opportunities for Advertisers
Although the Summer has barely begun, it’s already time for advertisers to plan for the all-important back-to-school period in late August and early September,...
RollerCoaster Supports Social Distancing with Logo Update
RollerCoaster.ie, the DMG Media-owned parenting and family website, has tuned into the prevailing zeitgeist by updating its logo as a reminder to parents of...
Out Look: PTSB shares Team Ireland’s Golden Moments
Digital dynamic copy displayed as quickly as gold medals were placed around the necks of Ireland’s Olympians, made possible via LIVEPOSTER.
Five More Big Insights from B&A’s Life on Lockdown
In its third wave of research for 'Life on Lockdown' B&A unearths more interesting insights into how the nation is coping and what is...
Out Look: Streets run Pink for Breast Cancer Ireland
Our recent IMPACT Attention study revealed that 85% of OOH consumers believe innovative formats – including murals and reverse graffiti - better capture their attention. 84% believed the use of these formats make brands appear more innovative.