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Rothco Creates Global Campaign for Heineken Light

Rothco has been chosen to create the global ad campaign for Heineken Light, the new low alcohol brand which is being launched by the...

Publicis Dublin Wins An Post IAPI Direct Challenge Competition

Publicis Dublin emerged as the winner of the An Post IAPI Direct Challenge at a special ceremony which was held in Dublin last night. As...

TBWA Launches New Social & Content Business

TBWAIreland has launched a new dedicated social media, content and performance offering. Called FEED by TBWA, the new offering formalises what is a rapidly growing...

Russian Invasion of Ukraine is Top Story in Core’s Cultural Index...

Russia’s invasion of its neighbour Ukraine in February was the most significant news story of the year according to Core’s Cultural Index and Review...

RTÉ Launches Two Research Tools for Planning Better Campaigns on its...

Jenny Legge, head of research, RTÉ Media Sales, reveals details of two significant research tools that have been created for advertisers- “A Single Audience...

Mall Scene – More than Shopping Centres

Mall Scene: James Byrne, marketing manager PML Group with this week’s Out Look on Out of Home. Mall Scene – More than Shopping...
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Ponder Rolls Out New Campaign for Specsavers

Specsavers has rolled out a new campaign called “Your Care is Our Business.” The TVC was created by Ponder with producer Paul Holmes and was...

New OCS Survey Finds 86% of People Visited a Supermarket in...

James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home. New OCS survey finds 86% of people visited a...

Exterion Media Expands Digital OOH Offering into Northern Ireland

Exterion Media has announced the launch of its first Retail Digital Out-of-Home Network in Northern Ireland. The network will deliver key shopper audiences across...

MII Webinar to Show How to Master the Research Journey

Eadaoin McCarthy, the founder of InsightDesigned, will deliver the next series in the Marketing Fundamentals which is run by the Marketing Institute of Ireland...

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