Why Out of Home Advertising Needs a Re-think
Geoff Lyons, CEO PML Group, with this week’s view from OOH
Following the most challenging twelve months for Out of Home (OOH) media, the growing...
Digital Adspend Slowed Down in 2022 According to IAB PwC Report
Following several years of double digit growth, digital advertising spend in the Irish market rose by a modest 4% last year according to the...
Extra.ie Partners with Curragh Racecourse
The DMG Media-owned website Extra.ie is sponsoring the Extra.ie Handicap at this weekend’s Curragh race meeting.
In addition to sponsoring the feature race of the...
Tickets Still Available for Marketing Society’s Breakfast Seminar With Jan Gooding
A number of places are still available for the forthcoming Marketing Society’s breakfast event next which features Jan Gooding, the Chair of LGBT equality...
MediaCom Ireland Rebrands as EssenceMediaCom Following Global Merger
MediaCom Ireland has rebranded as EssenceMediacom following the decision by parent WPP to merge the two businesses last year.
EssenceMediaCom sits within WPP’s media investment...
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Call for Entries to Marketing Society’s Research Excellence Awards
The Marketing Society of Ireland has launched a call for entries to the 2019 Research Excellence Awards.
The annual awards, now in their 11th year, ...
Cannes Update: When Technology and Humanity Converge
On Day 3 of Cannes, Aisling Blake, MD of Radical discusses some top tech takeaways from the festival.
Technology has been referenced at every talk...
Record Number of Entries for Love Radio Awards
The scene is set for what is going to be the most keenly contested Love Radio Awards with a record 490 entries received by...
IAPI Urges Companies to Weave their Brands into their Financial Strategy
Just under half (49%) of Irish consumers say advertising is either important or very important in influencing their decision when choosing between similar products...
RichardsDee Strengthens Creative Team with New Hires
RichardsDee has appointed Stephen Ledwidge as design director and Emma Conway as senior designer at the agency.
Ledwidge brings to the agency over 15 years...
