Home Awards Marketing Society Research Excellence Awards Shortlist Announced

Marketing Society Research Excellence Awards Shortlist Announced

Pictured: Avril Collins Chairperson Marketing Society of Ireland with the judging panel of the Lifetime Achievement Award consultant Roger Jupp, Karen Hand, founder of Strategy & Research and industry expert John Fanning.

The shortlist for the 2018 Research Excellence Awards has been announced was released this afternoon.

The Awards are now in their 10th year and 2018 saw another crop of high- quality entries highlighting the very best in research activity across the Irish market. The winners will be announced at the Marketing Society Christmas Lunch on Friday December 7th 2018 in the Shelbourne Hotel Dublin.

IPSOS MRBI lead the pack with four nominations followed by Spark Market Research, Behaviour and Attitudes, Bord Bia and RED C with two each.

Also nominated are Clear Channel, Kantar Millward Brown, Coyne Research, W5, JUMP and CORE Research.

Research Excellence Awards Shortlist 2018

Advertising and Advertising Media Research (Sponsored by Irish Marketing Journal)

Dreaming Small in Trumps America: IPSOS MRBI/Camelot Illinois
Tesco Live Smart Select: Clear Channel Ireland
Harnessing Eirgrids Power: Spark Market Research Eirgrid/BBDO
Milking It: Kantar Millward Brown/Glanbia

Brand Development & Strategy  (Sponsored by Wide Eye Media)

Paddy Power a Study of Chaos and Mischief: JUMP/Paddy Power
Were All Homemakers: IPSOS MRBI/Woodies
Irish Beef Winning the Away Game: Bord Bia/Bord Bia

Public Policy & Social Research (Sponsored by Exterion Media)

Strategies for a Yes Vote: Red C Research/Coalition to Repeal the 8th
Pathways to growth: Bord Bia/Bord Bia
Rebuilding Trust Revising Irelands HPV Vaccinations: Behaviour & Attitudes/MSD

Customer Experience Research (Sponsored by The Sunday Business Post)

The Problem Child – Building a Customer Experience Programme for SMEs: IPSOS MRBI/Vodafone
A Mortgage Metamorphosis: Coyne Research/Ulster Bank
Voice of the Customer Research: W5 Customer Experience Consultancy/AIB Merchant Services

Product Innovation and NPD Research (Sponsored by DMG Media Ireland)

Growing up with Water Wipes: Spark Market Research/Water Wipes
Snakes & Ladders the home Buying Journey: Behaviour & Attitudes/AIB
Get Smart – Smarten the Insurance Offer: RED C/AVIVA

Analytic Impact (Sponsored by Research Now)

When the tide goes out on smoking: IPSOS MRBI/Department of Health
The National Sponsorship Index: CORE Research/CORE

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