Now, Near, Next – The Latest View from OOH
As the country looks forward to the next phase of lockdown restrictions being lifted, James Byrne, marketing manager PML Group, with this week’s view...
Newspaper Content Down by 34% Due to Covid-19 Crisis
With the Covid-19 pandemic continuing to wreak havoc on the indigenous media industry, the Dublin-based media intelligence company Truehawk Media has recorded a 34%...
Opinion: Why Marketers Need to Re-Evaluate the Customer Journey
What marketers once knew about our consumers and how to do business with them, no longer holds true or, at the very least,...
Safefood Raises the Heat in new Dynamic DOOH Campaign
With the OOH industry slowly springing back into to life, Safefood is gearing up for the surge in bank holiday barbeques with a dynamically...
Shock, Horror! Agency Still has a Social & Content Team
In the first of a series of articles for Adworld.ie, Andrew Murray, Director of Social Media & Content, TBWADublin argues that brands are missing...
Opinion: Decision Makers Must Reimagine and Reframe Post-Covid
Mark Nolan, director of Genesis writes about the findings of research carried out by the firm into the nation’s mindset and what the three...
Ireland’s Media Consumption Habits Return to Pre-Covid Levels According to Core
As Ireland prepares for the remaining phases of lockdown restrictions to be lifted, media consumption habits have returned to pre-Covid-19 levels according to the...
Mark McCann, Richard Bogie & David Hayes to Join Next Advertising...
Mark McCann, CEO of Oliver Ireland, David Hayes, Joint MD of Wavemaker and Richard Bogie, Managing Director of News Ireland will take part in...
Now, Near, Next – The Latest View from OOH World
With Phase 1 of the Government’s lifting of restrictions now underway, Colum Harmon, marketing director PML Group looks at the latest implications for the...
Buck & Hound Creates Pro Bono Campaign for Dublin Simon Community
The Dublin-based creative and PR agency Buck & Hound has created a new pro-bono cross-platform campaign for the Dublin Simon Community.
The brief included design...
