News Ireland has rolled out a new nationwide advertising campaign for The Irish Sun.
The campaign features a range of out-of-home (OOH) formats, as well as a comprehensive radio schedule and will run across IRS+, Media Central and Urban Media radio stations.
OOH formats will feature at key convenience stores and forecourt POS sites across the country, running from 8am to 10pm daily, while two separate radio spots have been developed.
The spots will rotate on radio stations such as iRadio, Spin 1038, Dublin’s 98 FM and FM104. The ads will also feature on Spotify, online ‘listen back’ radio and podcasts. The campaign was created by Pulse, while the media buying was conducted by Mindshare.
According to Richard Bogie, managing director at News Ireland: “We focused on developing a comprehensive mix of campaign activity that would help us to communicate our message to as many people as possible. From hard politics to showbiz exclusives and light relief to in-depth investigations, The Irish Sun offers its readers something to start a conversation on every page. This campaign aims to capture the cheeky sense of humour The Irish Sun offers, because everyone needs something to smile about in these uncertain times.”