Core Picks up Creative Account for Aviva
Core has picked up the creative account for Aviva following a competitive pitch. The Core-owned media agency Zenith already handles media planning and buying...
INM Celebrates Rebrand to Mediahuis
One era closed in the Irish publishing industry this week while another one began when Ireland’s largest news publisher INM changed its name to...
Richie Kelly and James Wynne Launch New Production and Publishing Business
Richie Kelly, the former CEO of Packed.House has set up a new business called Record Media, a production and publishing that will target the...
Now Near Next – The Latest View from OOH
Niamh Manning, marketing executive PML Group, with this week’s view from OOH.
Stepping Out
Monday saw the most substantial easings of restrictions so far this year,...
Consumer Confidence Hits New Pandemic High
With lockdown restrictions gradually being lifted and the vaccine roll-out well under way, consumer confidence in April was at its highest since the pandemic...
Research Shows Investment in Experiential Marketing Set to Increase
With experiential marketing accounting for a growing share of overall marketing budgets, a new survey of the key stakeholders shows that 48% of participants...
