Opinion: Local Radio Set to Become Louder in 2021
The power of local radio was clearly evident during the lockdowns of 2020 and this is only going to increase during 2021, writes Peter...
Connector by Granite Launches New Campaign for Plant-It
With the market for meat-free products continuing to soar and forecast to hit $21bn globally by 2025, a new Irish brand Plant-it has launched...
Elizabeth Sheehan to Speak at MII’s Marketing’s 5 Series
Elizabeth Sheehan, director of innovation & sustainability with Suntory Beverage and Foods Europe, is the guest speaker at the forthcoming Marketing’s 5 series which...
National Lottery Shares the Love in New Campaign
Core has rolled out a new cross-platform campaign for the National Lottery that will run across TV, VOD, social, online and point-of-sale over the...
Adtower & Wide Eye Merger Creates Ireland’s Largest DOOH Network
Wide Eye Outdoor, part of Wide Eye Media, is to merge with Adtower to create the largest digital out-of-home player in the Irish market...
Opinion: Never Waste a Good (Or Bad) Crisis
Now is the time for businesses to take a long and hard look at where they want to be in three years’ time. More...
Survey Shows 61% of People Want Level 5 to Remain Until...
With the country’s third lockdown in less than a year now underway, Irish consumers continue to move between hope and concern as the Covid-19...
Now Near Next – The Latest View from OOH
Colum Harmon, marketing director, PML Group, with this week’s view from OOH, including the agency’s take on the year ahead for the medium.
Out...
Huskies Rolls Out New Triple Decker Campaign for Apache Pizza
With the home delivery and takeaway market enjoying solid growth during the ongoing pandemic, In the Company of Huskies has created a new campaign...
Research Excellence Awards’ Winners to Showcase their Entries
The winners of the Marketing Society of Ireland’s Research Excellence Awards 2020 will showcase their winning work at a virtual event on Thursday, January...
