Now Near Next – The Latest View from OOH
James Byrne, marketing manager, with this week’s view from OOH.
In Now Near Next this week we conclude our Check/Out research study series, carried out...
Pandemic Boosts Irish Online Retailers as Sales Surge by 159%
With much of the country in lockdown for large periods of 2020, online sales by Irish retailers grew by 159% during 2020 according to...
Irish Daily Mail Gets a Sales Boost Following Special Promotion
Sales of the Irish Daily Mail jumped by 10% last Tuesday following a special two for the price of one promotion.
DMG Media Ireland, publisher...
IAB Ireland Webinar To Discuss Life Beyond the Cookie
As the online world prepares itself for the phasing out of third party cookies, IAB Ireland is hosting an online webinar to discuss the...
ICAD 2021 Awards Open for Entries
The 2021 ICAD Awards are open for entry and the closing date is set for March 31st.
Commended 2020 winners will automatically be entered and...
Media Central’s Youth Stations to Support Annual SHINE Festival
A number of Irish radio stations around the country including Beat 102-103, SPIN 1038, SPIN South West, iRadio as well as the radio sales...
Verve to Host Online Webinar on the Future of Experience
With the entire live events industry still in lockdown, the Dublin-based agency Verve will host on online webinar next week on “The Future of...
Wavemaker Dublin the First to Use Game Changing Media Planning Tool...
In what has been described as a game-changer for the way media is planned, the GroupM agency Wavemaker has launched a new AI-powered platform...
Irish Ad Spend to Grow by 13.3% in 2021 According to...
Advertising spend in the Irish market is forecast to grow by 13.3% to €877m this year, according to the Dentsu Ireland. However, this figure...
B&A Research Shows Consumer Confidence Dented by January Covid-19 Statistics
Consumer confidence fell back in January as the Covid-19 infection rates and health related restrictions increased, according to the latest B&A Consumer Confidence Barometer.
This...
