A number of Irish radio stations around the country including Beat 102-103, SPIN 1038, SPIN South West, iRadio as well as the radio sales house Media Central, have teamed up to support the Shona Project and the SHINE Festival which aims to empower Irish girls by bringing them together to hear from a panel of inspirational speakers and to celebrate themselves and each other.
The Shona Project runs the annual SHINE Festival which this year takes place online, starting on International Women’s Day on March 8th and concluding on March 10th. Over the three-day period 80 speakers, across six stages will participate in the event while a number of Ireland’s best-known contemporary female artists will also make an appearance.
As part of the event, the radio stations have partnered with Life Style Sports to make this year’s Shine Heroes a national event in a deal that was brokered by Core Sponsorship and Mediaworks.
Listeners of the supporting radio stations will nominate two SHINE Heroes and all eight girls will feature prominently across the youth stations over a two-week period. fortnight. They will then go forward to represent their region, at the national online event, SHINE 2021 where their unique uplifting stories will be shared and celebrated.
According to Media Central’s Youth Solutions Manager Karen Phelan: “We’re excited that all of our youth brands have joined forces with Life Style Sports and are coming together for SHINE HEROES 2021. The cross-station promotion is going to be such an inspiring experience for girls all over Ireland. Our stations are market leading in each of their territories and combining this reach with their impressive online following and the valuable support of a national reputable brand for young people like Life Style Sports, we’re proud that these youth brands are using their dominant platform to support The Shona Project on such an important mission.”
“At Life Style Sports, we’re delighted to partner with Media Central and Shine in our ongoing efforts to support, empower and inspire Irish women and girls. We feel passionate about body positivity and inclusivity. Sport and exercise are a great benefit to strong mental health and resilience, so we’re really excited to be part of this movement, supporting such important topics for young Irish girls,” adds Sharron McCann, director of buying, Life Style Sports.