Sustainability Category Introduced for Media Awards 2023
As part of the advertising industry’s response to the climate crisis and the widespread global support for Ad Net Zero, the organisers of Media...
ASAI Research Shows Irish Consumers Don’t Trust Social Media Influencers
New research carried out by Amarach for the Advertising Standards Authority of Ireland (ASAI) reveals that just one in 10 Irish people trust social...
Out Look: National Lottery Goes Dynamic
Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home.
National Lottery Goes Dynamic
As we move further in 2023,...
Toyota to Sponsor The Graham Norton Show on Virgin Media One
Virgin Media Solutions has bagged Toyota as its sponsor of The Graham Norton Show in a deal that was brokered by Javelin.
The multi-platform sponsorship...
Accenture Partners with spunout For New Equality Campaign
Accenture and the youth mental health and information platform spunout have teamed up to roll out a new awareness campaign designed to engage, educate...
Sharon Walsh Appointed as MD of Heineken Ireland
Sharon Walsh, one of the leading figures in the marketing and drinks industries in recent years has been appointed as managing director of Heineken...
New Judges and Gold Partner for Media Awards 2023 Announced
New judges and sponsors for the Media Awards 2023 have been announced by the organisers.
The Media Awards, which are currently open for entries, will...
Over Twenty Million Public Transport Journeys taken in January
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home.
Over Twenty million Public Transport Journeys taken in January
Irish...
Opinion: AI is a Good Tool But it Won’t Replace Planning...
With artificial intelligence (AI) dominating a lot of attention in the advertising industry recently, Madhumita Chandrasekaran of In the Company of Huskies decided to...
Core Research Points to an Uplift in Consumer Sentiment for February...
With Spring almost upon us, the latest Core Consumer Mindset report notes a discernible movement in how Irish people are feeling and this may...
