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Opinion: How to be More Effective When it Comes to Effectiveness

Margaret Gilsenan, chief strategic officer of Boys+Girls  shares her views on the importance of effectiveness in advertising and offers some tips on how the...

Record Media Partners with Her Sport for a Media First Magazine

Record Media, the production and publishing business set up by Richie Kelly and James Wynne, has teamed up with Her Sport to publish a...

New Digital Agency Aims to Create 30 Jobs

MWi, the recently launched digital agency headed up by Declan Kelly says it aims to create more than 30 new jobs over the next...

Opinion: The Importance of Segmentation

For brands to thrive and develop a loyal customer base, they need to carefully segment the market by understanding the different needs, attitudes and...

Tourism Ireland Embarks on €4m Ad Campaign in the USA

As it seeks to reboot the Irish tourism industry after 18 months of lockdown, Tourism Ireland is rolling out a new €4.1m “Green  Button”...

Out Look : The Latest OOH Trends & Developments

Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home. Consumers Set to Shop Around More than one in five...

Optimism Prevails But Concerns Still Linger in Latest Core Research

The pubs and restaurants are open again, sports grounds are back hosting fans, companies are welcoming staff back to the office and, overall and...

Winners of Inaugural Effie Awards Ireland 2021 Announced

    A total of seven Gold, 12 Silver and 12 Bronze Effies were awarded across 22 categories at the inaugural Effie Awards Ireland 2021 which...

MediaCom Bags FoodMarble as Springboard’s First Irish Account

The GroupM agency MediaCom Ireland has added the health tech company, FoodMarble to its client list following a competitive pitch process. FoodMarble enables users to...

Core Research Shows Pandemic Induced Pressure on People’s Personal Finances

While Irish banks recorded record customer deposits during lockdown in 2020 and into the first quarter of 2021,  36% of people say their household...

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