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Sinead Mooney Takes Over as Chairperson of The Marketing Society of...

Sinead Mooney, the managing director of Red C has taken over the chair of the Marketing Society. She replaces Deirdre Wafer of LinkedIn. As founding...

Wavemaker Dublin the First to Use Game Changing Media Planning Tool...

In what has been described as a game-changer for the way media is planned, the GroupM agency Wavemaker has launched a new AI-powered platform...

Irish Ad Spend to Grow by 13.3% in 2021 According to...

Advertising spend in the Irish market is forecast to grow by 13.3%  to €877m this year, according to the Dentsu Ireland. However, this figure...

B&A Research Shows Consumer Confidence Dented by January Covid-19 Statistics

Consumer confidence fell back in January as the Covid-19 infection rates and health related restrictions increased, according to the latest B&A Consumer Confidence Barometer. This...

Now Near Next – The Latest View from OOH

Colum Harmon, marketing director, with this week’s view from OOH. In Now Near Next this week we include the second part of our Check/Out study,...
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BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA

BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies' Gaelic Football Association (LGFA). The new...
New Research Shows the Majority of Internet Users Don’t Trust What They Read Online

IPG Mediabrands Research Suggests Social Platforms are Taking Media Responsibility Seriously

Social media platforms appear to be getting their houses in order when it comes to important issues like brand safety and media responsibility according...

Gary Brown Steps Down from Folk Wunderman Thompson

Gary Brown, one of the advertising industry’s most influential figures over the last 30 years has stepped down as a director of Folk Wunderman...

All Care Pharmacy to Sponsor Brendan O’Connor’s Radio Show

RTÉ Media Sales has announced that  All Care Pharmacy is to sponsor its popular Brendan O' Connor show on RTÉ Radio 1 every Saturday...

INM Launches New Programmatic Plus Offering to Advertisers

Independent News and Media (INM) has launched Programmatic Plus, a proprietary tool that offers advertisers robust data-driven targeting, transparency and detailed post campaign analysis...

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