IAB Webinar to Focus on How Brand Safety & Suitability Unlock...
IAB Ireland’s next Industry Snapshot webinar with Channel Factory (in partnership with Digitize New Media) will be streamed live on Wednesday, October 15th, from...
Aldi & Sky Mobile Top The Interesting Index for Q3
In the latest research for The Interesting Index, last quarter’s biggest winner retains their top spot, one celebrity endorser makes two appearances on the...
New Research Shows Youth Market Still Places Trust in News Brands
A new study carried out by NewsBrands Ireland and research firm Colourtext has found that young Irish adults are far more engaged with news...
Out Look: OOH is MVP as NFL touches down in...
This week brands are ahead of the game in the rush to OOH.
Latest Irish Marketing Podcast Explores the World of Sonic Branding
The latest Irish Marketing Podcast has dropped and this week it delves into the important - but often misunderstood- topic of sonic branding.
Daryl Moorhouse talks to...
Aer Lingus Ignites NFL Buzz With New OOH Campaign
Out of Home (OOH) media agency Talon, in partnership with OMD has launched a high-impact OOH campaign for Aer Lingus to celebrate its partnership...
McDonald’s Kicks of Sponsorship of Virgin Media TV’s NFL Series
McDonald's is to sponsor Virgin Media Television's upcoming slate of NFL games, kicking off with the Croke Park showdown between the Pittsburgh Steelers and...
Opinion: Why OOH Can’t Be Ignored This Christmas
While summer is officially over and Halloween is creeping up rapidly, it’s time for brands to consider the all-important Christmas season writes Susan Murtagh.
As...
Heinz Pulls Out the Stops for Big NFL Game in Croke...
With the American NFL football game between the Pittsburgh Steelers and the Minnesota Vikings dominating much of the Irish sporting headlines this weekend, the...
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Irish Life Shows How to Achieve a Better Life With New...
Folk VML has created a new brand platform and campaign for Irish Life that aims to encourage people to take meaningful steps to improve...
