Level Health Forms Data Partnership with dmg media
dmg media has entered into an exclusive partnership with Ireland’s newest health insurer, Level Health, making the company the sole health insurance partner for...
Out Look: The Magic of Multi-Format
With online ads often skipped or overlooked, OOH stands out as a reliable and unavoidable medium.
Bonfire Wins Three Way Pitch for Kia Ireland Account
Following a three-way pitch, Bonfire has been awarded the Kia Ireland creative advertising account. The pitch, which included Publicis Dublin and Ringers, was based...
Folk VML Launches New Brand Campaign for Horse Racing Ireland
https://www.youtube.com/watch?v=im3YKDm5LAw
Folk VML has launched a new campaign for Horse Racing Ireland (HRI), titled “Racing Runs in Us”, reimagining horse racing not just as sport...
Irish Journalism Awards Now Open for Entry
The 2025 Irish Journalism Awards, in association with NewsBrands Ireland and supported by Google News Initiative are now open for entries.
The deadline for final...
Commercial Radio Income Rises by 2% to €79.4m for H1 of...
New figures published by RadioCentre Ireland, show that Irish radio generated revenues of €79.4 million in the first half of 2025, an increase of...
Consumers Remain Guarded According to Latest Ipsos B&A Survey
As the dust settles following on the from the shock announcements of proposed eye-watering transatlantic tariffs, the public is taking a more measured approach,...
Dynamic DOOH delivers reactive messaging for GAA Finals
When the final whistle sounds, there’s no time to waste. That’s where dynamic digital Out of Home comes into its own.
Over two consecutive weekends...
Out Look: Paddy Power Takes the Mic (and the Tram)...
With OOH, the best idea paired with the right format wins attention. And attention is no laughing matter.
Tayto is Ireland’s Most Emotionally Connected Brand
Tayto has topped this years RED C'S Brand Reaction Index which measures emotional connection with 176 brands in 21 categories, writes Gavin Costello.
Following three...
