Opinion: Are Influencers Losing their Marketing Influence?
With many brands continuing to pour money into influencer marketing, Ian McGrath wonders whether influencers are starting to lose their their marketing influence?
The ‘pay...
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Heineken Celebrates Unique Role of Irish Pub With Roll Out of...
Heineken Ireland is celebrating the unique social and cultural role that the Irish pub plays in Irish society with the creation of Virtual Pub...
AudioOne Signs up The 2 Johnnies Podcast
AudioOne, the digital audio marketplace, has reached an exclusive agreement to sell host reads and brand partnerships for the popular podcast The 2 Johnnies.
AudioOne...
Gerry Lennon Joins Ad Vantage Media
Gerry Lennon, one of the media and advertising industry’s leading lights over the last 30 years, has joined Ad Vantage Media as the agency’s...
First Speakers Announced for IAB Connect H1 2024
Together is Better is the theme of the forthcoming IAB Connect H1 event which will be held on Tuesday, May 14 in the Radisson...
Publicis Dublin Promotes Gropo to Associate Creative Director
Pedro Gropo has been appointed as associate creative director of Publicis Dublin.
Prior to his appointment he was senior art director with the agency.
He joined...
Newstalk Bags MG Motor Ireland as Sponsor of The Hard Shoulder
The Bauer Media-owned Newstalk has secured MG Motor Ireland to sponsor primetime show The Hard Shoulder with Kieran Cuddihy which airs between 4-7pm every...
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GAA Captures Memorable Moments in New Campaign to Promote the All...
With the All Ireland Football and Hurling Championships getting underway this weekend, the GAA has launched a new campaign to promote both tournaments.
Created by...
Bailey’s Taps Audio Innovation to Deal With Leftovers
One of Ireland’s most successful international brands Baileys has turned to technology to help consumers use up the remnants of the bottle’s contents by...
Former Media.Monks MD Lauches New Digital Agency
Emmet McCaughey, the former managing director of the S4 Captial-owned Media.Monks in Ireland has set up a new digital agency with some former colleagues.
McCaughey,...
