Artificial Intelligence Takes Centre Stage at IAPI Event
The transformative power of artificial intelligence was the hot topic up for discussion at a gathering of over 300 advertising and marketing industry professionals...
PTSB Backs Olympic Hopefuls in New Campaign from Publicis Dublin
With both the Olympic and Paralympic Games taking place this year, Publicis Dublin has rolled out a new campaign for PTSB to mark the...
Out Look: G-OOH Green and Grab More Attention this St....
Seasonal events provide a unique opportunity for retailers, FMCG brands and media providers to build brand awareness, engage with consumers and increase sales and revenue.
Opinion: Balancing Power with Human Expertise in the New AI World
In the brave new world of artificial intelligence, businesses will have to tread carefully if AI is to be deployed efficiently and accurately to...
Wildstone Forges Digital Out of Home Partnership with Micromedia
Wildstone, the UK-headquartered OOH company has entered the digital out-of-home market in Ireland with a partnership with Micromedia.
Located on the highly prominent arterial routes...
Unilever Rolls Out Nationwide Campaign to Promote Pot Noodle
Unilever Ireland has launched one of its biggest campaigns ever to promote its Pot Noodle range of instant snacks.
The nationwide 360 campaign which is...
Wolfgang Digital Bags Two Awards at European Content Awards
Wolfgang Digital has continued its recent winning stream on the international awards circuit by bagging two awards at the annual European Content Awards.
The Dublin-based...
EssenceMediacom Retains Lidl Ireland Account
The GroupM agency EssenceMediacom has retained the media buying and planning account for Lidl Ireland for another three years.
The agency was first awarded the...
ADvocates Ireland Event to Address Marketing to LGBTQ+ Community
ADvocates Ireland, the collective of LGBTQ+ professionals working in advertising, marketing and media in Ireland is holding an industry event to discuss the different...
Bloom Founder Makes a Return to the Big Stage
After a 27-year gap, David Quinn, one of the founders of creative agency Bloom has made a return the big stage with a new...
