TBWA Dublin and BBDO Dublin Come Together to Create Major Force...
The Omnicom-owned agencies TBWADublin and BBDO Dublin are to forge a partnership that will create one of the largest creative agencies in Ireland with...
Irish Advertising Market to Grow By 3.2% in 2024 According to...
Investment in Irish advertising during 2024 is likely to rise 3.2% to €1.32bn according to the annual forecast from GroupM, the media investment arm...
Opinion: How the Irish Radio Industry Will Evolve in 2024
With the Irish audio sector continuing to grow, Peter Smyth, CEO of IRS+ outlines some of the key trends that will underpin this growth...
Out Look: Giving the kids the “Vit” they need
Irish drinks company VITHIT are looking to start the juice drinkers of Ireland on the right foot for 2024 with a new campaign showcasing their healthier VITHIT KIDS Juicy Drink varieties.
Cash & Carry Kitchens Sponsors Claire Byrne’s Show on RTÉ Radio...
RTÉ One’s weekday radio show, Today with Claire Byrne, has a new sponsor.
In a deal brokered by Havas Media, Cash & Carry Kitchens is...
Opinion: The OOH Renaissance Will Continue in 2024
Following a strong 2023 for the Irish OOH industry, Andrew Sinclair, managing director of Talon Ireland, looks at some of the key trends for...
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New Škoda Campaign from Boys+Girls Features Funny Irish Placenames
Boys + Girls has created a new playful campaign for Škoda that prompts people to explore Ireland’s most colourfully named places.
With the Škoda brand...
Opinion: Authenticity Should Be a Rallying Call for Advertisers in 2024
In the race to create brand fame, advertisers often lose sight of the power of connection and, most of all, authenticity, says Steve Connelly
All...
Zenith Publishes Useful Dates Calendar for 2024
Media agency Zenith, part of Core, has published its 2024 edition of Useful Dates calendar which has become an important tool when it comes...
2023: A Showcase in OOH Innovation
Colum Harmon, marketing director, PML Group, with this week’s Out Look on Out of Home
In our final Out Look of the year,...
