Opinion: Advertisers Searching For Answers with Artificial Intelligence
Artificial intelligence will definitely shake up the advertising market but how will it impact on the all-important search market which is a key part...
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Circle Content Creates Campaign for Ultra Premium Irish Whiskey SENSES
Circle Content, the content agency owned by Boys+Girls, has created a launch campaign for a new Irish ultra-premium whiskey brand called SENSES.
The brand is...
Opinion: It’s All About Positioning and Proposition
It’s easy to get distracted by the latest new platform or digital development and forget about what’s most important in marketing: positioning and propositions,...
Forsman & Bodenfors Launches New E-Scooter Campaign for RSA
Forsman & Bodenfors Dublin (formerly In the Company of Huskies) has launched a new campaign for the Road Safety Authority (RSA) to inform all...
TBWA Launches Major Brand Refresh for Dalata Hotel Group
TBWADublin has launched a total refresh of the Dalata Hotel Group brands worldwide.
The launch follows TBWA’s 2023 win of their social media and performance...
IAPI & Marketing Society Future Council Take first STEPS with Mentoring...
IAPI has launched a “collaborative mentoring initiative” with the Marketing Society’s Future Council.
Called STEPS (Share, Teach, Elevate, Progress, and Support), the aim of the...
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Connelly Partners Rolls Out Campaign to Encourage People to Take Expressway...
With Dublin Airport getting ready for the busy summer months, Connelly Partners has rolled out a new campaign for Bus Éireann’s Expressway service that...
Pluto Appoints Alex Totaro as Head of Digital
An established digital marketer, Totaro has amassed considerable international experience, having worked for a number of leading brands including Samsung, Expedia, Nickelodeon, P&G and...
Opinion: Agency Existential
In Adland, the next generation is usually the same as the last. Maybe not this time, writes James Dunne.
What do Y&R. J. Walter Thompson,...
Boys+Girls Launches New Campaign for Streaming Service NOW
Boys + Girls has launched a brand new multi-channel campaign for NOW, the leading contract free streaming service for sport, movies and TV series.
Following...
