Optimum Nutrition Kicks Off New OOH Campaign with Posterplan and UM
The Glanbia-owned sports nutrition brand Optimum Nutrition has launched a new out-of-home (OOH) campaign in collaboration with Posterplan Ireland and media agency UM Ireland.
The...
Oatly Milks Recent ASAI Ad Ban with New Website
Following the recent decision by the ASAI to ban a campaign by the milk alternative brand Oatly, the company has hit back at the...
Opinion: Strong Creator Communities Unlock Long Term Gains for Brands
Sarah-Jane Lowes, head of digital and social at Droga5 Dublin, part of Accenture Song, shares new consumer research findings that place reliability and authenticity...
Linear TV Advertising Captures Largest Share of TV Attention According to...
New research into people’s attention levels while watching TV shows that linear TV captures the largest share of attention across all platforms.
The results...
Alternatives/MII Salary Survey Reveal Top CMO Salary Can Reach €180,000 a...
The latest Salary Survey carried out by recruitment company Alternatives in association with the Marketing Institute of Ireland (MII) estimates that the annual salary...
Out Look: 2023 Smashes Record for Public Transport Journeys
Out of Home advertisers will be buoyed by the fact that 2023 saw record passenger numbers on the nation’s public transport services.
First Judges Join the Panel for Media Awards 2024
The first round of judges for the Media Awards 2024 has been announced. Joining the panel of judges will be Garret O’Beirne, Public Affairs...
AIMRO Kicks Off 30th Anniversary Celebrations with Seminar in RHA Gallery
The Association Of Irish Market Research Organisations (AIMRO) is kicking off its 30th anniversary with a breakfast seminar in the RHA Gallery on Ely...
AIB’s Tom Kinsella to Chair Effie Awards Ireland Jury for 2024
IAPI has announced that Tom Kinsella, managing director of AIB Homes and former CMO with the bank, is to take on the role of...
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Publicis Dublin Delivers New SPAR Campaign to Promote Own Brand Offerings
Publicis Dublin has rolled out a new campaign for SPAR and EUROSPAR to promote the retailer’s own brand range of products.
The new campaign is...
