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WFA President David Wheldon to Address Navigating the Marketing Maze Conference

The President of the World Federation of Advertisers, David Wheldon is one of the keynote speakers at the forthcoming Navigating the Marketing Maze conference...

Jerry Fish Joins the Line-up for Andyfest Next Thursday

Jerry Fish is the latest act to have signed up for AndyFest, the special fundraising event to commemorate Andrew McDermott who sadly passed away...

FMI Forges New Marketing Partnership with Virgin Media Business

Virgin Media Business has formed a strategic marketing partnership with FMI, the largest and leading independent field marketing company in Ireland, to promote its...

AIB and McDonald’s Feature Prominently in OOH Brand Recall Survey

Brands like McDonald’s, AIB and Carlsberg featured prominently in new research carried out by PML Group to establish OOH brand recall amongst Dubliners. PML Group...

Core Brokers Esports Deal for An Post Money Mate

As Ireland’s esports industry continues to grow and brands look to gain a foothold in the market, Core has brokered a deal that will...

Irish Sponsors Bag Awards at the European Sponsorship Awards

Irish sponsors were well represented in the European Sponsorship Awards which took place online over two nights this week and winners included, SuperValu, Electric...

Insight of the Week: Targeting Teenagers

With teen marketing as prevalent as ever, Kantar Media TGI Ireland reveals there are 287,000 15-19 year olds to market to in Ireland. It's...

Now, Near, Next – The Latest View from OOH

Colum Harmon, marketing director, PML Group with this week’s view from OOH. It’s All Relevant! In previous weeks on these pages we have talked to the...

NOW TV to Sponsor dublinbikes Scheme for Next Three Years

Dublin City Council and JCDecaux have announced a three year deal which will see NOW TV become the new sponsor of the dublinbikes scheme. NOW...

Anne Marie Lenihan Appointed CEO of NewsBrands Ireland

NewsBrands Ireland has appointed Anne Marie Lenihan as its new CEO following a strategic review of the organization. She replaces Dara McMahon who has...

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