IMJ Features
The Holy Grail of Programmatic
If programmatic advertising is to work for brands, the industry – including advertisers, publishers and agencies – need to buy into a data currency...
Sitting at the Right Table
For it to be effective, experiential marketing must sit at the strategy table and not with the guys hogging the activation table, writes Jonny...
More and More Brands are Introducing Gamification into the Marketing Mix
More and more brands are introducing gamification into the marketing mix as they try to engage and reward customers, writes Nuala Canning.
Gamification-the use of...
Ticking the Boxes for 2016
It’s that time of the year when marketing plans are being finalised for 2016 and marketers and their brands are taking stock of might...
What’s Hot and What’s Not
Here at Alternatives Digital, we are constantly focussed on what’s coming up on the horizon because we have to be! Digital is such a...
Blurring Lines
As news organisations continue to downsize, the lines between journalism and PR are becoming increasingly blurred. Content creation, once the preserve of journalists, is...
The Secret Sauce
An effective use of ‘Big Data’ is an important part of many digital marketing campaigns but big ideas and creativity are the secret sauce...
Marketers Beware
The latest edition of the Code of Standards for Advertising and Marketing Communications in Ireland introduced a number of new standards covering a number...
Empowering Your Staff
Empowering employees can reap many rewards for a company and its brands and often requires a structured and measured strategy around internal communications, writes...
How Content is Consumed Online
Stephen Foskin looks at the changes in how content is consumed online and the challenges this presents for advertisers.
There has been considerable evolution in...
