IMJ Features
Opinion: Spending on Advertising Now Will Reap Dividends for Brands
With media consumption habits on the increase during the Covid-19 crisis, Richard Colwell of Red C makes the case for increased advertising if brands...
Opinion: Agencies Have a Chance. But it’s Here and Now
Stuart Fogarty, the former managing director of AFA O’Meara and McConnells Advertising offers some advice to agency bosses who are now facing into a...
Cracking the code
My university days were spent dreaming up killer campaigns. I’d mentally improve upon every ad I saw, full of creative ideas and misplaced confidence....
Adland Embraces Home Sweet Home
With most of adland currently working from home for the foreseeable future, Deirdre Waldron, CEO of TBWADublin describes the challenges faced by the agency’s...
The Veritable Attention Grabber & Teller of Great (Brand) Stories
It’s noisy out there. Brands are jostling for space in a marketplace more crowded than ever before. Consumer preferences and the media landscape are...
Full-Frontal Financials Needed
Transparency in the world of media buying and planning has been a big issue internationally over the past few years but Catriona Campbell writes...
Stereotyping is Easy, so it’s time we worked harder!
Across the Irish Sea during the summer, while a certain political issue was making little headway and yet dominating the headlines, the Advertising Standards...
A Growth Story
Conor Murphy provides some insights for ambitious organisations.
Luke Donald is a professional golfer. In 2009 his career was at a crossroads. In a sport...
The Second Derivative of ‘I’ in ROI – Impact
Experiential marketing, one of the many disciplines we use to garner awareness, interaction, engagement and essentially sales, has always been seen as the most...
Ctrl Alt Delete
Media audits have become a thorny issue in the advertising world and now it’s time to hit the reset button on this dysfunctional practice,...
