IMJ Features
A Diverse, Inclusive & Multi-faceted Agenda
IAPI have been pursuing a strategic D&I agenda for the past number of years and this year, several key initiatives have been launched that...
Why do Advertisers Continue to Invest in Facebook?
“Far too much of the intellectual firepower of our industry is being spent on fixing problems versus focusing on delighting the people we serve.”...
Why Nothing Beats Radio
Tuesday June 30th 2015. I closed the door of my iRadio office and sat back in my chair to listen. Twenty minutes of sound effects,...
Embracing the Partnership Approach
How do you create the perfect agency/client relationship? Niamh Twyford, who has worked for a number of leading international brands offers some useful insights.
So,...
Demographics only Scratch the Surface
As marketers, we like to think that we see our audiences, says Valerie Popeck. Past the restrictions of traditional demographics and stereotypes, we sell...
GDPR and Advertising – the Impact So Far
“Privacy means people know what they’re signing up for – in plain English, and repeatedly” - Steve Jobs, Apple CEO 2010
In 2010, the late CEO...
If You Love Them, Let Them Go… … and then Give...
We live in an age of more and more choice and, increasingly, an expectation that shopping around is the smart move, writes Sara Callanan.
Consumers...
Finding the Sponsorship Sweet Spot
How does a brand find their clear space or sweet spot in an increasingly cluttered sponsorship market. And how do they create an effective...
Opinion: Media and Advertising Through the Lens of a TY Student
In the final series of articles written by Transition Year students who have spent time working with IMJ and Adworld, Saul Light, a student...
The Media Roulette Wheel
Technology is tempting some big names to do media buying themselves and cut out agencies, but as John Dunne argues, it’s not a binary...
