IMJ Features
Opinion: Change is Gonna Come…..But What Will it Look Like?
Change has always been a constant in the marketing communications world. But as the business world faces up to many unprecedented challenges, what will...
Opinion: Building a Culture of Effectiveness in Advertising
Andy Pierce, Core’s group strategy director writes about the importance of advertising effectiveness.
Advertising and marketing is at an important crossroads, where we need to...
Opinion: We Need to Unlock Growth for Ireland’s SMEs
Irish SMEs are the backbone of the economy yet when it comes to supporting their marketing ambitions, there is little evidence of any joined-up...
LUSH: Anti-Social or Simply Smart?
Lush, a cosmetics company renowned for its ethical stances, caused quite a stir last month when it announced it was closing its UK social...
Opinion: Local Radio Set to Become Louder in 2021
The power of local radio was clearly evident during the lockdowns of 2020 and this is only going to increase during 2021, writes Peter...
Opinion: Pesky Challengers Make it Difficult for Digital Duopoly
David Fogarty wonders if Google and Meta’s dominance continue, or will we see challengers like Apple, Amazon, TikTok, Netflix and Disney make real in-roads...
Opinion: Will You Pay to Play?
Increasingly, consumers are being confronted by social media platforms with new paid-for-subscription offerings, often in return for an ad-free experience. But who is likely...
The Great Outdoors Renaissance
The creativity prompted by an increasingly sophisticated canvas continues to drive growth in the out of home market, writes Paul Golden.
Few segments of the...
The Veritable Attention Grabber & Teller of Great (Brand) Stories
It’s noisy out there. Brands are jostling for space in a marketplace more crowded than ever before. Consumer preferences and the media landscape are...
Opinion: Rethinking the Value Exchange with First Party Data
With third party cookies getting a stay of execution by Google until 2023, the advertising and media industry needs to get its head around...
