IMJ Features
Restoring Confidence to the Supply Chain
Marketers need to have closer relationships with media owners and vendors so they can understand exactly where their budgets are going and the value...
Making Brands Matter in a Fragmented World
Global research conducted by Ogilvy this year indicates that less that 1/5 of
client leaders report that they think and act on brand across every...
I’m Legitimately Interested in You!
Huge amounts of money and effort are spent on creating the perfect experiential event one that will lure in the unsuspecting public, dazzle them...
Diversity – Your Right, Or Just Right?
The advertising industry spends a lot of time preaching about how their clients need to transform their business but not enough time looking at...
Irish Diversity Study of Marketing Industry Highlights Room for Improvement
The first-ever Diversity, Equity and Inclusion Census of the Irish marketing and advertising industry has been published.
The results of the survey are based on...
CHANGE IN PROGRESS: Greenwashing 101
Welcome to the second instalment of our Change in Progress series, a collaboration between Thinkhouse and Adworld.ie.
This issue has been led by Laura Costello,...
Opinion: Social Media Ads – Gen-Z’s Biggest Life-Hack
Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums?...
Bridging the Video Gap in 2019
With more and more advertising budgets being invested in video, brands need to be mindful of the dreaded digital content landfill, writes David Ahlstrom.
The...
Opinion: The Case for Making More Distractions
At a time of profound uncertainty when people are getting by on a daily basis, there is an opportunity for brands to think small...
Opinion: The Great TV Wastage Illusion
Eimear Keane dispels some of the myths about wastage when it comes to TV advertising and audience reach.
This is the great wastage illusion. Waste...
