IMJ Features
Opinion: Spending on Advertising Now Will Reap Dividends for Brands
With media consumption habits on the increase during the Covid-19 crisis, Richard Colwell of Red C makes the case for increased advertising if brands...
B&A Research Shows Slight Improvement in Consumer Confidence
The latest B&A barometer shows a slight improvement in consumer confidence but strong concerns about rising prices remain.
Following a sharp decline in consumer confidence...
Opinion: TikTok Makes its Presence Felt But Google Still Dominates
The world of search is changing. Once dominated by Google, developments in AI and the growing footprint of rival platforms like TikTok are threatening...
GDPR and Advertising – the Impact So Far
“Privacy means people know what they’re signing up for – in plain English, and repeatedly” - Steve Jobs, Apple CEO 2010
In 2010, the late CEO...
Opinion: Help – Not Judgement – For Young Adults Please
The pandemic has been best described as a “collective trauma” yet when we look at its impact on young adults, the trauma is not...
Young Adults Will Need More Financial Support in 2023 According to...
Housing is the dominant concern for Irish adults under the age of 40 while inflation was the most important issue those over the age...
Opinion: What Every Marketer Needs to Know About 2024
If you think 2023 was busy, brace yourself for 2024 says Ian McGrath who offers a raft of insights into how the year might...
When Agencies Go Green
Ronan Traynor discusses how the environmental crisis is making us do better.
It was far more work than we anticipated. In fact it was pretty...
Opinion: The Role of Creativity in Business Today
Creativity will be one of the defining factors for success in business. Because of this we need to embrace it and ensure that it...
