IMJ Features
Opinion: The Untenable Facts About Pitching in Ireland
The pitching process is broken and is now in need of a long overdue and major overhaul, writes Charley Stoney, CEO of IAPI.
I thought...
Embracing the Partnership Approach
How do you create the perfect agency/client relationship? Niamh Twyford, who has worked for a number of leading international brands offers some useful insights.
So,...
Opinion: Behavioural Change on Sustainability & the Lessons from COVID-19
The response to the Covid-19 pandemic has shown us is that it is possible to enact rapid and significant changes in behaviour when people...
Opinion: Let’s Have Uncomfortable Conversations about Sustainability
The creative industry needs to start taking itself a lot more seriously when it comes to awards, climate change and slacktivism, writes Paul Fisher.
My...
B&A Research Shows Healthcare System is Failing Irish People
With healthcare right up there with housing in terms of the issues that Irish citizens are concerned about, new research from B&A shows that...
The Second Derivative of ‘I’ in ROI – Impact
Experiential marketing, one of the many disciplines we use to garner awareness, interaction, engagement and essentially sales, has always been seen as the most...
Opinion: Three Steps to Delivering Innovation
The role innovation plays in marketing is hugely important but we need to clearly define what innovation means for it to be widely embraced,...
Core Research Shows Majority of Irish People are Content With Life
Despite living through a period of high inflation and global geopolitical crisis, 63% of Irish people are content with life while nearly 75% are...
Opinion: Strong Creator Communities Unlock Long Term Gains for Brands
Sarah-Jane Lowes, head of digital and social at Droga5 Dublin, part of Accenture Song, shares new consumer research findings that place reliability and authenticity...
Looking Beyond the Logo
Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development
Branding is not just about how something looks, it’s about how...
