IMJ Features
Young Adults Will Need More Financial Support in 2023 According to...
Housing is the dominant concern for Irish adults under the age of 40 while inflation was the most important issue those over the age...
Opinion: Early Days for Netflix’s New Ad Offering
Now that Netflix has made its advertising debut in a number of European markets, including the UK, Dave Mulligan, head of programmatic, Core Investment...
Opinion: Big Tech’s Reliance on SMEs Comes to Light
It’s been a tricky few weeks for Big Tech and their over-reliance on SMEs and the long-tail funnel has been exposed, writes Colm Sherwin.
It...
Opinion: Sailing into Uncharted Territory on the Sustainability Front
Emerging from the COVID-19 pandemic, the world now finds itself caught between a rock and a hard place with rising cost of living and...
Opinion: Marketers Embracing Artificial Intelligence with Gusto
Increasingly, more and more marketers are turning to artificial intelligence with great success to help boost their marketing effort, writes Ivan Adriel de Silva.
Using...
Opinion: Pesky Challengers Make it Difficult for Digital Duopoly
David Fogarty wonders if Google and Meta’s dominance continue, or will we see challengers like Apple, Amazon, TikTok, Netflix and Disney make real in-roads...
Opinion: How Emotionally Connected is Your Brand?
Ciara Reilly of RED C examines the findings of the most recent Brand Reaction Index and asks the million dollar question about how emotionally...
Opinion: Are We Ready to Embrace Neurodiversity?
In an industry that aspires to put diversity and inclusion at its heart, Rachel Costello wonders if we are doing enough to embrace neurodiversity?...
Opinion: Privacy, the Metaverse and Sustainability Dominate DMEXCO 2022
Fresh from his recent visit to DMEXCO 2022 in Cologne, Dave Thomson, head of digital at Starcom shares his take on the two-day event...
Opinion: Let’s Have Uncomfortable Conversations about Sustainability
The creative industry needs to start taking itself a lot more seriously when it comes to awards, climate change and slacktivism, writes Paul Fisher.
My...
