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The Lure of Creative Technology

The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology...

The Rise and Rise of Branded Content

Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return...

The Business of Brand Communities

Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...

Abandoning the Siloes

Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...

Searching for the Right Mix

In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...

Educating the Consumer

Who is responsible for educating consumers? Is the government? Consumers themselves? Or does marketing need to take a lead role, asks Sheena Horgan As consumer...

The Youth Factor

With a general election around corner, the youth vote could well be a key factor in deciding who governs Ireland for the next four...

When Art Meets Code

Virtual reality, the Internet of Things and interactive video are just some of the creative technology applications that marketers should be looking out for...

Choosing the Right Agency

With agencies now moving to bring digital and other disciplines back in-house, the advertising industry has gone full circle again. So when it comes...

Content is Still King

A lot of Irish brands need to step up their investment in content and make it one of the key pillars in their overall...

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