IMJ Features
Opinion: Live Sport Gives Broadcasters a Sporting Chance
With Irish eyes focused firmly on Ireland’s final group match against Scotland in the Rugby World Cup, Colm Sherwin, Chief Digital & Investment Officer...
Opinion: TikTok Makes its Presence Felt But Google Still Dominates
The world of search is changing. Once dominated by Google, developments in AI and the growing footprint of rival platforms like TikTok are threatening...
New IRS+ Research Sheds New Light on Jackeens Vs Culchies Trope
New research from the independent media sales agency IRS+ casts a new light on some of the pre-conceived ideas about what Dubliners and people...
Opinion: How Brands Can Crack the Code to Festival Success
On the eve of the Electric Picnic in Stradbally, Niall Brennan, account director with B&A offers some insights into how brands can and should...
Opinion: What Do You Think About Integration?
Integration is a word that has been bandied around with abandon in the advertising industry for a long time, often to win new business...
Effies 2023 Countdown: The 10 Rules for Judging
With considerable expertise in the Effies worldwide, Neal Davies, CEO of BBDO Dublin offers some tips and insights into judging the awards and what...
Opinion: We Need to Unlock Growth for Ireland’s SMEs
Irish SMEs are the backbone of the economy yet when it comes to supporting their marketing ambitions, there is little evidence of any joined-up...
Research Shows Normal People and Ad People are Very Different
People working in advertising have completely different media consumption habits to normal people, something which the industry should be mindful of at all times,...
Research: It’s Life Jim, But Not as We Know It!
Luke Reaper, managing director of B&A looks at some of the key findings of its latest TechScape research on the technology habits of Irish...
Opinion: Netflix Faces Problem of Scale With Ad Funded Model
Since it was launched in October 2022, Netflix’s advertising funded model has failed to meaningfully scale-up while the cost to advertisers is an expensive...
