IMJ Features
Faux-Thenticity: Time For Brands To Get Real
Act like a human. It doesn’t sound so hard but for brands (and Mark Zuckerberg) acting like a human is one of the biggest challenges, writes...
Opinion: How AI is Transforming the Digital Marketing World
Michaela Simpson of Wolfgang Digital looks at the many ways artificial intelligence is changing digital marketing by creating greater efficiencies and targeting capabilities for...
Core Research Shows 67% of People Happy With their County Restriction...
With county-by-county lockdowns and restrictions now part of the Government’s strategy of dealing with the ongoing Covid-19 pandemic, the latest wave of research from...
We’re Being Framed
Whether we like it or not, video is here to stay and TV, contrary to popular opinion, is far from dead, writes Graham Stewart.
Everyone...
New IRS+ Research Sheds New Light on Jackeens Vs Culchies Trope
New research from the independent media sales agency IRS+ casts a new light on some of the pre-conceived ideas about what Dubliners and people...
Let’s Go Shopping!
Retailers involved in the FMCG space need to look at how they can get more shoppers to spend while at the same time saving,...
The Event Horizon
As more and more brands and media companies move into the event space, event management companies enjoying their seat at the top table, writes...
I’m Legitimately Interested in You!
Huge amounts of money and effort are spent on creating the perfect experiential event one that will lure in the unsuspecting public, dazzle them...
Opinion: Diversifying the Consumer Voice Within Market Research
The multinational and multicultural makeup of Irish society must be reflected within all marketing disciplines including market research, writes Carolina Souza e Silva.
The focus...
The Gift That Keeps On Giving
Prize promotions are as old as the hills. From cereal-box toys to Caribbean holidays, the idea of driving sales and engagement through prizes and...
