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A Land of Missed Opportunities

Brands are missing out when it comes to sponsoring or being involved in Ireland’s thriving musical festival scene, writes Jamie Macken. Why do so many...

The Changing Zeitgeist

Celebrity partnerships with retailers, brogawear, the rise of the robot and the death of the cookie are just some things we can look forward...

In Voice We Search

It’s only a matter of time before we are using voice search to look for a restaurant, book a flight or order groceries online,...

The Revolution Will Not Be Televised

With video now accounting for around 74% of online traffic and billions being invested in online video advertising, brands, publishers and agencies are all...

The Contrarian Consumer

Trends are a smokescreen to marketers and they feed us assumptions on which we can plan, create and act.  But the reality is that...

The Rise and Rise of Branded Content

Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return...

Best Practice VoC Customer Learnings

Voice of the Customer research programmes, if managed and set up correctly can help businesses not just to better understand customer satisfaction as they...

D-Day Looms for Data Protection

The implementation of GDPR in 2018 has wide-ranging implications for the marketing industry and how it manages data across all their different channels, writes...

Missing the Point

Even though social media has been used by brands for several years now, many of them are still getting it wrong or ignoring it...

Here’s to the Next 100 Years of Radio

As the Irish radio industry celebrates its 100th anniversary this year, competition in the marketplace has never been tougher. And as our love affair...
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