IMJ Features
Opinion: The End of the Cookie World as We Know It
It’s been a long time coming but next year Google will finally phase out third party cookies on its Chrome browser. But how will...
Opinion: Will You Pay to Play?
Increasingly, consumers are being confronted by social media platforms with new paid-for-subscription offerings, often in return for an ad-free experience. But who is likely...
Research Shows Advertising Fails to Reflect Changing Family Dynamics
New research carried out by creative agency Folk Wunderman Thompson has highlighted the need for Irish brands to “adapt and accurately represent the evolving...
Opinion: Creating a Culture of Effectiveness
Fresh from their success at last week’s Effie Ireland Awards, where Core picked up eight awards, including three golds, strategy directors Shane Doyle &...
Opinion: Get Ready to Sleigh the Season With OOH
With Christmas just around the corner and consumer behavior poised for a seasonal change as we count down the days, advertisers will be turning...
Opinion: How AI is Transforming the Digital Marketing World
Michaela Simpson of Wolfgang Digital looks at the many ways artificial intelligence is changing digital marketing by creating greater efficiencies and targeting capabilities for...
B&A Research Shows Healthcare System is Failing Irish People
With healthcare right up there with housing in terms of the issues that Irish citizens are concerned about, new research from B&A shows that...
Opinion: Live Sport Gives Broadcasters a Sporting Chance
With Irish eyes focused firmly on Ireland’s final group match against Scotland in the Rugby World Cup, Colm Sherwin, Chief Digital & Investment Officer...
Opinion: TikTok Makes its Presence Felt But Google Still Dominates
The world of search is changing. Once dominated by Google, developments in AI and the growing footprint of rival platforms like TikTok are threatening...
New IRS+ Research Sheds New Light on Jackeens Vs Culchies Trope
New research from the independent media sales agency IRS+ casts a new light on some of the pre-conceived ideas about what Dubliners and people...
