Core Creates New Campaign to Promote Census 2022

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With the Census 2022 set to take place on Sunday, April 3 2022, Core has rolled out a new cross-platform campaign to promote it across TV, radio, digital, print , OOH and social media. This full-solution, multi-media campaign was developed by Core with media planning and buying being handled by Zenith, a Core agency. In addition, PR is being handled...

Droga5 Dublin Rolls Out New Communications Platform & Campaign for Aer Lingus

Droga5 Dublin has created a new communications platform and campaign for Aer Lingus. Called “You’re Very Welcome,” the new positioning aims to highlight Aer Lingus as a “human-centric, modern airline that embodies Irish values”. Its creation follows an extensive brand review and strategy development exercise completed by Dublin based advisory firm Genesis. The new creative platform will feature a TV ad which will...

The Public House Launches New Campaign to Support Rebrand of Irish Independent

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The Public House have launched a new campaign to accompany the full rebrand undertaken by the Mediahuis-owned Irish Independent. The campaign, called “Written all over Ireland,” is running across TV, Cinema, VOD, radio, press, out of home, social and digital media. The new campaign is the result of a strategic repositioning project, which identified a unique strength of the Irish Independent...

Ad of the Week: Eddie Rocket’s – Great Food And A Lot Of Attitude

Eddie Rocket’s has launched its first major advertising campaign in three years. The Francis Street-based creative agency goosebump worked with marketing consultancy Chalk Apple to produce the campaign. Goosebump's Creative Partner, Mark Nutley said: “Eddie Rockets is a brand we all grew up with. So, it’s great to produce work for it. We’ve reintroduced the distinctive Eddie’s tone of voice,...

Ad of the Week in association with Adsmart from Sky: Brennans Welcomes Home the Diapsora

Brennans Bread and JWT Folk have teamed up for the second Christmas in a row to celebrate the magic of coming home Christmas for those who will return to Ireland this festive season by welcoming them as they step off the plane at Dublin Airport. Welcome Home, which first launched in December 2018, returns to all OOH outlets in Dublin...

Rothco Spreads the Goodness for Dairygold

Rothco, part of Accenture Interactive has launched a new campaign for Dairygold, the dairy spread that is manufactured by Kerry. Called Spread a Little Goodness, the campaign forms part of a new platform for the brand which is “ a celebration of the goodness of Dairygold.” The campaign, which launched on October 9, 2020, will run across TV, programmatic online video,...

Family Stories Take Centre Stage in New Vodafone Campaign

Vodafone Ireland has launched a new though the line campaign called ‘Growing up Together’ to promote its Red Family plan. The new campaign is running across TV, cinema, VOD, digital, social and retail. Created by Folk Wunderman Thompson, the campaign tells one family story through the eyes of two brothers, each of whom has his own perspective. The campaign explores...

A Proper Day Out for Folk Wunderman Thompson and Horse Racing Ireland

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Horse Racing Ireland and Folk Wunderman Thompson have launched a new above the line campaign called ‘A Proper Day Out’, which repositions the sport of horse racing amongst a younger cohort of racegoers (18-35yo), reinvigorating the entertainment experience that can be enjoyed through a day at the races. The campaign will run across TV, VOD, digital audio, radio, digital...

Droga5 Dublin Taps the Power of Communities for New Woodies Campaign

Droga5 Dublin has rolled out a new campaign for Woodies. Following on from the success of Woodies’ “Mrs Higgins” Christmas campaign,  the new ad once again focuses on the power of community but also highlights the benefits of sharing resources. The ad was directed by internationally renowned director Zac Emerson, who was also behind “Mrs. Higgins” campaign while the music was...

Department of Justice Highlights Pathways for Domestic Violence with New Campaign from Javelin

The Dublin-based Javelin has created a new campaign for the Department of Justice to raise awareness of the growing problem of domestic violence and the pathways to safety and support for victims of domestic sexual and gender-based violence. The campaign was created in both Irish and English and is running across TV, radio, digital, social, OOH and print. A new...

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