Folk Wunderman Thompson Reveals the Secret Ingredient in New Brennans’ Campaign
Folk Wunderman Thompson has kicked off 2022 with a new campaign for Brennans Bread. Called ‘Bakers Day Off’ the campaign celebrates the bakers from Brennans’ bakery as they prepare for the bakery’s annual day off. The campaign is running across TV, OOH, digital video, radio and social media. The TV spot is narrated by a friend of "Old Mister Brennan" and the viewer sees Old Mister...
Folk Wunderman Thompson Rolls Out Heart-warming Christmas Campaign for An Post
An Post has launched a heart-warming and festive campaign that highlights the importance of sending love to your nearest and dearest this Christmas. The campaign is currently live across TV, VOD, radio, OOH, social and retail. Created by Folk Wunderman Thompson, the TV ad takes its inspiration from the classic L Frank Baum’s novel ‘The Wonderful Wizard of Oz’ and in...
Folk On the Ball with New Rugby Campaign for Vodafone
With the Rugby World Cup in France set to kick off in two weeks’ time, Vodafone has launched a new campaign to support its sponsorship of Irish Rugby. Created by Folk Wunderman Thompson, the cross-platform campaign includes TV, cinema and outdoor. In addition, a special activation at Dublin Airport will allow fans experience what it is like to walk from...
Connelly Partners Rolls Out Campaign to Encourage People to Take Expressway to Dublin Airport
With Dublin Airport getting ready for the busy summer months, Connelly Partners has rolled out a new campaign for Bus Éireann’s Expressway service that encourages people to take the easier way to get to Dublin Airport, rather than park in a distant car park. The centrepiece of the campaign is a humorous film that dramatises the problems of one unfortunate...
Forsman & Bodenfors Campaign for RSA Highlights Dangers of Country Roads
Forsman & Bodenfors Dublin has rolled out a powerful new campaign for the Road Safety Authority (RSA) to highlight the dangers of driving on rural roads where a staggering 70% of all collisions occur. Called ‘You Never Know What’s Coming’, the campaign tackles the persistent issue of incremental speeding on rural roads which contributes to at least one in three...
Ad of the Week: Goosebump Launches New Campaign for Mooju
Goosebump has launched a new campaign for the Glanbia-owned brand Mooju, a range of flavoured milks that are predominantly targeted at younger consumer demographic. The campaign will be skewed towards a mix of youth influencer marketing, with OOH, Spotify, Social and film all playing a part. The campaign will also hit stores with POS and digital screens. According to Sarah Love,...
Rothco/Electric Ireland & Pieta House
With this year’s annual Darkness Into Light fundraising event for Pieta House cancelled due to ongoing restrictions, Rothco | Accenture Interactive created a film for Electric Ireland – the charity’s partner and Pieta which tells the inspiring story of John and Gertie Fox who tragically lost their son Fergal to suicide in 2008. Even in the depths of despair following...
TBWADublin Creates Campaign for SynerChi Kombucha
SynerChi Kombucha, Ireland’s first kombucha brewery, based in Gweedore, Co. Donegal has launched a new social campaign that urges us all to ‘Be More Donegal’. In other words, to find our natural Chi-ll. The colourful campaign, created by TBWADublin, draws inspiration from the wild and calm surroundings of Donegal, which also serve as a reflection of the range of refreshing...
New Campaign Hits Back at Marketing Tactics Used to Target Children
Rothco, part of Accenture Song, has rolled out a new campaign for the Irish Heart Foundation and retailer Fresh the Good Food Market. Called “The Sticky Problem,” the campaign aims to highlight some of the practices employed by marketers when targeting children while at the same time emphasising the importance of healthy eating choices. As an example, cereal brand marketing often...
The Public House & Cadbury Drive Paddywhackery Out of Ireland for St Patrick’s Day
With the countdown to St Patrick’s Day already under way, The Public House has created a new campaign for Cadbury that eschews all the clichéd Paddywhackery that many other brands embrace around this time of the year. The campaign hinges on the insight that although Irish people are immensely proud of their national identity, St Patrick’s Day celebrations can feel...
