Thursday, December 12, 2024

Ad of the Week: The Power Behind Positive Energy

With the Autumn rugby internationals well under way and the Rugby World Cup in Japan only a few weeks way, Energia’s new rugby campaign, The Power Behind Positive Energy has gone live. The TV campaign sees Irish legends Ronan O’Gara and Shane Horgan reliving iconic moments from their careers. The new rugby communications campaign focuses on how fans #PositiveEnergy can...

The Public House Launches New Campaign for Youth Mobile Brand 48

The Dublin-based agency The Public House, has launched a new campaign for 48, the youth-focused mobile phone brand that is owned by Three Mobile. Originally launched in 2012 as Go Conquer – when it was part of O2 – the brand has since been renamed and refreshed with The Public House picking up the lead creative and strategy account in...

Bank of Ireland Stresses the Importance of the F Word in New Campaign

Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances. Research carried out by...

TBWADublin Widens the Circle with Global Jameson Campaign

TBWADublin has rolled out a new global campaign for Jameson Irish Whiskey. The new campaign, which features Irish actor, writer and comedian Aisling Bea, is part of a multiyear multi-channel investment behind Jameson and comes ahead of a busy period for the brand in the run up the global festivities around St Patrick’s Day on March 17. The new brand...

The Public House Rolls Out New Campaign for FBD Insurance

The Public House has launched a new campaign for FBD Insurance to promote the company’s car, home and farm insurance products. The new campaign is the latest iteration of FBD’s brand platform, “Support. It’s what we do,” which was first developed by the agency back in 2019 and it will run across TV, digital, social and radio throughout 2023. According to...

Droga5 Dublin Celebrates the Power of Play in New Global Campaign for LEGO

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Droga5 Dublin, part of Accenture Song, and Our LEGO Agency (OLA) have collaborated to launch a major global campaign for The LEGO Group that champions the important role that play has in the day-to-day lives of children. Called “Play is Your Superpower” the campaign features LEGO’s first ever fully playable film which “celebrates the heroes that can emerge in a...

OUTsurance Launches First Irish Cross Platform Campaign

OUTsurance, the new entrant to the Irish insurance market has rolled out its first cross platform campaign. Called Insurance Therapy, the new campaign is running across TV, radio and digital. The campaign revolves around the understanding of consumers’ one-sided relationship with insurance and a perceived lack of fairness.  The ads bring this to life in a humorous way through the lens...

Ad of the Week: Bank of Ireland & TBWADublin ‘Begin’

Bank of Ireland has launched a new brand platform and advertising campaign called ‘Bank of Ireland Begin.’ The new brand positioning reflects the bank's intention to demonstrate its core purpose of enabling customers, colleagues and communities across Ireland to thrive. The campaign was created by the bank’s creative agency, TWBADublin . According to the bank, the insight at the heart of the...

Ad of the Week in association with Adsmart from Sky: Boots ‘Gift Like You Get Them’

Boots Launches ‘Gift Like You Get Them’ Christmas Campaign

Boots UK & Ireland is the latest retailer to launch its annual Christmas campaign and this year it focuses on how hard it can be to find the right gift for the very different people in your life – and how a trip to a Boots ‘Bootique’ is the answer. The TVC is airing across RTE, Virgin Media, Sky, YouTube,...

Ad Industry Collaborates on New Campaign to Promote Cancer Research

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With World Cancer Research Day taking place this week, The Brill Building, the creative consultancy founded by Roisin Keown has collaborated with a number of industry stakeholders to promote Breakthrough Cancer Research to make its debut TV ad campaign. Created by The Brill Building with collaboration with ETC, Fluent Communications, Irish Media Agency and Mindshare, the campaign also received the...

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