TBWA\Dublin has picked up the creative account for the Chilean wine brand Santa Rita 120.
Distributed in Ireland by Bibendum, which is owned by C&C, Santa Rital 120 is a popular wine brand in the Irish market and to kick start the agency’s relationship with the brand, a team from TBWA\Dublin visited Chile for a brand immersion and workshop trip hosted by Santa Rita at the vineyard’s private hotel, Casa Real.
According to Amy Satelle, global account director, TBWA\Dublin: “We’re thrilled to partner with the Santa Rita 120 team on the next phase for the brand. Easily one of the most recognised wine brands in Ireland, it has a history and heritage that many brand owners would kill for. As part of our strategic process, we were invited to experience this first hand in Chile, leaving the team inspired and excited to take on the challenge of developing a platform that will facilitate growth.”
“Our award-winning wine brand, 120, has been a favourite among wine lovers for decades, and we are very excited to embark on a new strategic and creative process to take it to the next level. We are committed to continuing to produce exceptional wines that not only satisfy the palate but also evoke feelings of warmth, joy, and connection. Partnering with TBWA\Dublin will help us bring these emotional experiences to even more people around the world,” adds Francisca Muñiz, corporate marketing director, Santa Rita Wine Group.