Following a five-way pitch, Bonfire has been awarded the Jervis Shopping Centre advertising account.
The Dublin-based agency will be managing all marketing, advertising and digital requirements for the shopping centre. It will also undertake a brand evaluation with a view to developing a new positioning for the centre.
“The Jervis Shopping Centre is a shining jewel on the north city centre shopping landscape,” said Steph Coates, head of client services at Bonfire. “We are very excited about working with such a dynamic and enthusiastic team at Jervis and looking forward to adding a little creative sparkle along the way.”
The Jervis Shopping Centre opened in 1996 on the site of the former Jervis Street Hospital, which closed in the late 1980s, and has long established itself as one of Dublin’s most successful and vibrant shopping environments. Located on Dublin’s busiest shopping thoroughfare of Henry Street/Mary Street, the Centre is the home to many key international and national fashion brands.