Home Campaigns Lidl Goes ‘Full Lidl’ Again with New Easter OOH Campaign

Lidl Goes ‘Full Lidl’ Again with New Easter OOH Campaign

Lidl Ireland has embarked on the next instalment of its “Go Full Lidl” with a new OOH campaign that was managed by Out of Home (OOH) media specialist Posterplan Ireland.

To catch the attention of passers-by and reach consumers on the move in Dublin City Centre, a cracked 3D chocolate egg has been created and placed on a 48 sheet on Richmond Street, a prime, high footfall placement. The creative build serves to drive attention, and to let customers know that Lidl has all you need this Easter and more.

The special is currently running until April 9 and to build cover and reach, a wider campaign will begin on March 27 which includes 48 sheets, exploding Supersides, 6 sheets and roadside digital.

“We’ve really Gone Full Lidl This Easter! This was a cracking project to work on. At Easter the grocery retail space can be a cluttered one. By working with EssenceMediacom Ireland on aspects outside of the traditional plan this created an opportunity for cut through in a busy space,” says Orlaith McIvor, senior media manager, Lidl Ireland.

Posterplan worked with XL Media as the OOH production specialist.

JoJo Cox, client services director, Posterplan adds: “We are all delighted to be working once again with EssenceMediacom & Lidl on the next instalment of the “Go Full Lidl” proposition. The eye-catching execution is strategically located in an area with high footfall to remind consumers of the great offers Lidl has for families this Easter.

“Lidl have tasked us with delivering even more fun innovation, and we are absolutely thrilled to continue on Go Full Lidl with an impactful OOH special that really captures the egg-citing season of Easter,” adds Aisling Baker, planning director, EssenceMediacom.

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