Leinster are one of the most successful clubs in European Rugby and have a huge loyal following. The RDS, and on bigger occasions the Aviva, have become a fortress for Leinster with supporters play a big part in this success.
With Leinster there is always a possibility that the team will win silverware. But beyond results and trophies, there are always exciting on field stories that will engage with the fans. The winning, the losing, the near misses, the academy graduate scoring his first try, the ageing stalwart making his final appearance. Our campaign centres around these stories, and the new stories Leinster fans can expect next season: Every Season Has A Story.
Agency – Atomic Sport
Advertiser – Leinster Rugby
Campaign – Every Season Has A Story
Creative Director – Greg Mutton
Concept Jack Walsh & Hansel Gonzalez
Art Director – Hansel Gonzalez
Copywriter – Jack Walsh
Account Director – Patrick Murphy
Account Manager – Trevor Cloak