The Public House have launched a new campaign to support the global launch of METHOD AND MADNESS Gin, the brand new offering from the experimental design-led brand. With black lemon and Irish gorse flower as the lead botanicals, the new micro-distilled gin is bursting with unique taste. It marks the first non-whiskey release by the brand, built on the distillery’s unrivaled mix of experience and experimentation.
To launch METHOD AND MADNESS gin, The Public House were tasked with building an integrated campaign that includes print, film, experiential and social. The campaign centres on the simple premise “MICRO DISTILLED. MACRO TASTE.” reflecting the fact that the gin is the first release to come out of Midleton’s experimental Micro Distillery. The agency worked in partnership with Nine Yards and the Irish Distillers team to create a unique experiential launch – a floating sensory experience on a METHOD AND MADNESS canal boat.
Jarrod Banadyga, Creative Director, The Public House said, “Creatively, we looked at the micro/macro story in terms of showing the taste cues up close, from different angles, and under a unique lense. It’s a spirits brand that straddles art and science, so that was an inspiration to our approach and techniques.”
The Public House led the global launch for METHOD AND MADNESS in 2017. The brand has since been featured in Vogue, Creative Review and The Top Innovation Brands in The Spirits Business.
The agency is known for its advertising edge that delivers for its clients, with a philosophy that ‘Boring Doesn’t Sell’. Clients of the agency include Paddy Power, Donegal Catch, Cadbury and Jameson.
Credits:
Creative Director: Jarrod Banadyga/Colin Hart
Copywriter: Jarrod Banadyga
Art Director: Eimear O’Sullivan
Agency Producer: Steve Battle
Photographer: Whitecloud
Film: Tiny Ark
Account Lead: Grainne Kehoe
Managing Director: Catrióna Campbell
Client lead: Simone Kelly
Bottle Design: M&E
