Wireless Group, which owns radio stations across Ireland and the UK, today announced the launch of UrbanMedia – a new media solutions provider representing Dublin’s FM104 and Q102, Cork’s 96fm and C103, Limerick’s Live 95fm, Galway Bay FM, WLR, LMFM and U105 in Belfast.
UrbanMedia is wholly owned by Wireless Group plc and will represent their media assets in Ireland, along with partner radio stations Galway Bay FM and WLR – providing integrated marketing solutions across three key areas, OnAir, OnLine and OnStreet in the major urban centres of Ireland.
Commenting on the announcement, Brian McCarthy, UrbanMedia’s Sales Director, said, “the Wireless Group owns and operates radio stations in all major urban areas in Ireland and we are working in an ever changing market. In order to lead that change, we have invested in our team, particularly in the areas of content, social media and digital to work with our clients, who are looking at new ways in which they can reach their target audiences, across multiple platforms.”
“UrbanMedia offers a unique service to clients, both on and off air – enabling businesses to promote their products and services to a wider audience of all ages. We work with clients to understand their needs and ambitions, developing campaigns across radio, online and experiential on-street marketing, which allows consumers to experience and learn about their offerings. We are delighted to launch UrbanMedia today and we look forward to continuing to build our client base across the country.”
UrbanMedia is based in Dublin and has increased its workforce by 33% to help deliver on the company’s new offering. It also offers the scale of a large national audience, but the audience is targeted in the key urban centres – helping clients deliver targeted campaigns. Formally UTV Radio Solutions, the company has been responsible for winning radio and media awards in areas such as collaboration, research and sales.