NEWS
RTÉ Adds €55,000 Toy Show Ad Spots as Commercial Potential Moves Beyond €1m
RTÉ has opened up additional advertising inventory around this year's Late Late Toy Show, charging €55,000 for individual 30-second TV spots as the commercial...
What Ireland’s Top-Selling Brands Tell Us About the Changing Consumer
The latest episode of The Irish Marketing Podcast has dropped and this week we look behind the numbers of the most recent annual Checkout...
TAM Ireland Unveils Full Speaker Line-Up for 2026 TV Showcase
A small number of tickets are still available for TAM Ireland’s TV Showcase event which will take place next week in Dublin on Thursday,...
Out Look: Visa puts Ireland Fashion Week in the spotlight
Aaron Poole, Marketing Insights Manager, PML Group, with this week’s Out Look on Out of Home
Visa is putting Ireland Fashion Week on the...
Connelly Partners Puts Destinations Centre Stage in New Expressway Campaign
Connelly Partners has rolled out a new campaign for Bus Éireann’s Expressway national coach service that puts the destinations served by its network at...
Opinion: What Irish Consumers are Really Doing During Midterm
With the nation's children now back in school after the summer holidays, it's only a few weeks until the first midterm break. According to...
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Core Taps Cú Chulainn for New National Dairy Council Campaign
Core Creative has created a new campaign for the National Dairy Council aimed at strengthening younger consumers’ connection with Irish dairy after research found...
Legacy Communications Wins Three-Year Culture Night Brief
Legacy Communications has been appointed by the Arts Council to deliver the annual national Culture Night campaign following a competitive tender process.
The three-year brief...
Focus Ireland Uses Night Sky to Highlight Scale of Child Homelessness
Focus Ireland has installed an immersive telescope in Dublin city centre as part of a new campaign designed to illustrate the scale of child...
New Póilíní Podcast Explores 200 Years of Irish Policing
A new podcast exploring some of the most dramatic and little-known stories from 200 years of Irish policing has been launched in partnership with...
Marketing Network Group Rolls Out First ROI Campaign for Kingsbridge Private Healthcare
Marketing Network Group has rolled out a new national campaign for Kingsbridge Private Healthcare Group aimed at private health insurance customers in the Republic...
OpenAI Appoints Corkman Mark Bambury to Lead its EMEA Advertising Business
OpenAI has appointed Cork native Mark Bambury to head up its fledgling advertising business across Europe, the Middle East and Africa as the ChatGPT...
Coca-Cola Holds Top Spot as Ireland’s Grocery Brands Adapt to Health & Convenience Shift
Coca-Cola has retained its position as Ireland’s biggest-selling grocery brand for a 22nd consecutive year. The annual ranking, compiled by Checkout magazine in partnership...
Creator Content is Driving Brand Discovery But Trust Gap Persists
While creator and influencer generated content is playing an increasingly important role in how Irish consumers discover and research brands, significant gaps remain around...
New Research Shows One in Four Irish Adults Have Bought a Product Following Advice...
More than one in four Irish adults has bought a product or service after using artificial intelligence to research the purchase, according to new...
LATEST APPOINTMENTS
ACCOUNT WINS
Publicis Drives Away With MG Motors and Farizon Accounts
Publicis Dublin has been appointed as the new creative agency for two Chinese-owned automotive brands—MG Motors and Farizon.
As part of the appointment, Publicis Dublin...
