NEWS
TBWAIreland Print Duo Strike Gold at Cannes Young Lions
Team Ireland struck gold at the Cannes Young Lions festival when TBWAIreland’s Hannah Murphy and Kate Dempsey triumphed in the Print category of the...
Core Remained Largest Agency Group in 2025 According to COMvergence Research
Core strengthened its position as Ireland’s largest media agency group during 2025 while Mindshare retained its place as the country’s leading media agency network,...
McDonalds Absolute Legends Campaign Tops The Interesting Index for Q2 2026
The second quarter of 2026 has been dominated by FIFA World Cup ads but as Sarah Walsh, head of strategy, and Harry Hughes, junior...
Marketers Urged to Focus on AI Outcomes Over Adoption
More than 50 senior marketing leaders from across Ireland gathered in Dublin this week to discuss “The New Media Playbook”, an invitation-only event hosted...
The Reminder Effect: Keeping Brands in Mind
OOH’s reminder role is not just about being seen again. It is about keeping brands visible, familiar and easier to bring back to mind when the message becomes relevant.
The Irish Marketing Podcast: There’s Only One Keano
The latest episode of The Irish Marketing Podcast has dropped and with the FIFA World Cup in full flow, this week's pod has, quelle...
New Audio Advertising Research Points to Higher Profits and Stronger Brand Trust
New research shows that advertising campaigns that incorporate audio are significantly more likely to deliver stronger commercial results, including higher profits, greater consumer trust...
Opinion: What Agencies and Marketers Need to Know About the EU AI Act
From August 2026, new EU transparency obligations kick in that will affect every marketing and communications team using generative AI, whether they know it...
Opinion: Paying Attention to Digital Out of Home Advertising
The steady growth in Digital Out of Home advertising comes on the back of sustained investment, more sophisticated and better cross platform planning opportunities...
Electric Ireland Returns as Sponsor of the Irish Times’ Ireland’s Greenest Places
Following on from the success of the inaugural Ireland's Greenest Places initiative, the Irish Times has launched the 2026 competition with sponsor Electric Ireland...
Publicis Dublin Wins Grand Prix and Four Bronze Lions in Cannes
Publicis Dublin was awarded a coveted Grand Prix in Cannes this week for its work, "The Pub That Refused to Die," an initiative by...
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The Brill Building Rolls Out New Creative for the RDS & Gallagher Dublin Horse...
Ahead of the Gallagher Dublin Horse Show on August 5th-9th, the RDS, The Brill Building and Ad Advantage Media have launched a new campaign...
The Tenth Man Wins Creative Account for Virgin Media Ireland
The Tenth Man has picked up the creative account for Virgin Media Ireland following a competitive pitch.
The brief includes Virgin Media's broadband, mobile, TV...
Publicis Dublin Wins Bronze Lion for The Pub That Refused to Die
https://www.youtube.com/watch?v=QJfiia3o9Uc
On day one of Cannes, Publicis Dublin has picked up a Bronze Lion in the Creative B2B category at the Cannes Lions Festival of...
The Irish Marketing Podcast: How the PR Industry Has Changed Over the Last 25...
The latest episode of The Irish Marketing Podcast has just dropped and this week we delve into the changing world of public relations as...
LATEST APPOINTMENTS
ACCOUNT WINS
Publicis Drives Away With MG Motors and Farizon Accounts
Publicis Dublin has been appointed as the new creative agency for two Chinese-owned automotive brands—MG Motors and Farizon.
As part of the appointment, Publicis Dublin...
