AdWorld.ie - News

WPP Profits Drop by 16%

Fri, 05 Mar 2010 12:59:23 GMT

The world's largest advertising group WPP has announced a 16% drop in profits to £81m for 2009. Revenue across all the group's geographical territories fell. In the UK the drop was 6% drop while in Western Europe it was a hefty 10.2%.

Initiative Bags Tesco

Fri, 05 Mar 2010 12:01:13 GMT

Initiative Media has won the Tesco Ireland media account which is estimated to be worth around €15m a year.

Consumers Still Prefer Print to eReaders

Fri, 05 Mar 2010 10:11:20 GMT

Irish consumers are unlikely to give up their daily newspaper in favour of hand-held electronic e-readers according to a new survey by iReach Market Research.

New Production Company Launches

Fri, 05 Mar 2010 10:10:20 GMT

A new Irish production company, Jumper Productions, has been officially launched by its founder Fiona Kinsella.

Vizeum Client Scoops €10k Campaign

Fri, 05 Mar 2010 10:08:06 GMT

Vizeum and its client Nicorette walked away with Independent Digital Grand Prix award and a €10,000 ad campaign at the awards ceremony held in Dublin yesterday. The €10,000 campaign can be used on the Independent Digital network of sites.

Cybercom Triumphs at Digital Awards

Fri, 26 Feb 2010 14:47:55 GMT

Digital agency Cybercom was the big winner at the Digital Media Awards that were held last night, scooping a total of nine awards at ceremony which was held in the Crowne Plaze Hotel. These included two golds, three silvers and four bronze.

Indy Sale Draws Nearer

Fri, 26 Feb 2010 13:37:34 GMT

Lebedev informed the OFT this week of the expected acquisition.

Pigsback.com Goes Local

Fri, 26 Feb 2010 13:32:03 GMT

Pigsback.com, the Irish-owned empathy marketing company is rolling out a localized version of its core product offering.

Ad2One Bags Advertising Rights for LinkedIn

Fri, 26 Feb 2010 13:22:17 GMT

The Irish arm of the international digital sales agency Ad2onegroup.com has secured the advertising rights for LinkedIn, the world's largest business social media network for the Irish market.

Adland Round-Up

Fri, 26 Feb 2010 13:20:32 GMT

Media Pitches: A number of new media accounts are up for pitch. These include AIB which is currently held by MCM. Industry sources say that MCM, Vizeum and Starcom have been shortlisted.