FEATURES
Opinion: 2026 Will Be the Year for OOH to Shine
As we approach the end of another frenetic year in adland, you can sense the universal clamber...
Opinion: Branded Content: Turning Up the Volume on Local Stories
Branded content on local radio delivers unmatched authenticity by leveraging trusted local voices and deep community connections,...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on...
Opinion: Get Ready to Target the Robots
While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful...
Opinion: OOH with IMPACT
Geoff Lyons, CEO PML Group, on why OOH will deliver IMPACT in 2026.
Each year at PML Group...
IMJ FEATURES
Opinion: What Brands Need to Know About the ME-CONOMY
Irish consumers are redefining happiness through control, optimism, and personal meaning, write Darragh Kelly and Carolynne Kelly...
Opinion: Why Trusted Journalism Gives Brands a Powerful Edge with Young Audiences
Young Irish audiences continue to turn to trusted news brands for depth, context and quality journalism. For...
Opinion: Building Audio Ecosystems that Brands Can Own
Digital audio has ushered in a new and exciting way for brands to reach engaged audiences in...
Opinion: How to Be a Good Guest on a Podcast
Daryl Moorhouse goes under the hood and examines what it takes to create a good podcast and,...
IMJ FEATURES
Opinion: How to Grow Revenue in the Zero Click Era
With AI hovering over SEO landscapes and more and more people turning to social media platforms to...
Opinion: Bridging Ireland’s AI’s Major Gap
When it comes to AI, Ireland has a game of catch-up to play when compared to other...
Opinion: How to Optimise for ChatGPT Shopping (and Why It’s Not Just Google SEO)
As OpenAI dips its toe into the traditional search market that is dominated by Google, brands selling...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
IRS+ Delivers Disruptive Audio Placements for RSA Campaign
The Road Safety Authority (RSA) launched a nationwide radio campaign titled “Cut Short,” using “disruptive audio placements” to underscore the consequences of dangerous driving...
Coca-Cola Brings Christmas Brand Awareness Campaign to life at Tesco
With retail media now coming into its own during the busiest shopping period of the year, Coca Cola has doubled down on its Christmas...
