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Opinion: Get Ready to Target the Robots
While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful...
Opinion: OOH with IMPACT
Geoff Lyons, CEO PML Group, on why OOH will deliver IMPACT in 2026.
Each year at PML Group...
Opinion: Why Now Is the Moment for Brands to Invest in Long-Form Audio
Podcasts are the new 'appointment to listen' with rapidly growing and engaged audiences tuning in to the...
Opinion: Ever Wondered What Happens After December 15th?
Believe it or not, many consumers are already thinking about their Christmas grocery shopping, making it an...
Opinion: What Brands Need to Know About the ME-CONOMY
Irish consumers are redefining happiness through control, optimism, and personal meaning, write Darragh Kelly and Carolynne Kelly...
IMJ FEATURES
Opinion: How to Be a Good Guest on a Podcast
Daryl Moorhouse goes under the hood and examines what it takes to create a good podcast and,...
Opinion: How Gross Profit Optimisation Is Reshaping Google Ads
When Google Ads first launched, it revolutionised marketing by transforming advertising into a measurable and data-driven discipline....
Opinion: Why OOH Can’t Be Ignored This Christmas
While summer is officially over and Halloween is creeping up rapidly, it’s time for brands to consider...
Opinion: How to Grow Revenue in the Zero Click Era
With AI hovering over SEO landscapes and more and more people turning to social media platforms to...
IMJ FEATURES
Opinion: How AI is Upending Search as We Know It
While Google is still by far the dominant platform for search, marketers need to keep their eye...
Opinion: The Real Halloween Opportunity for Brands Isn’t Scary
Now that the Factor 50 and the buckets and spades have been packed away, and the kids...
Opinion: The Flanderization of Weird Ads
Marketers and their agencies should avoid shoehorning weirdness into their campaigns simply because it might have worked...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
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Alone Launches Heart-Warming Campaign from Bonfire
00:00:30
Bonfire has launched a new TV campaign to raise awareness for the charity ALONE.
The heart-warming film is based on a simple insight: you may...
Ringers Rolls Out New Campaign for Smithwick’s
00:00:20
The Diageo-owned beer brand Smithwick’s has unveiled the latest chapter of its “Originals Find Originals” brand platform with a new campaign that showcases the...
