FEATURES
Opinion: FIFA World Cup Offers Advertisers a Big OOH Opportunity
With the FIFA World Cup taking place later this year and the Republic of Ireland still in...
Opinion: Rugby Clichés Answer Marketing’s Call
It’s that time of the year again when advertisers and sponsors get to hitch their brands to...
Opinion: The Tide is Turning on Aspirational Marketing
Aspiration is part of being human, but the way it shows up in culture changes. And the...
Opinion: Great Expectations for Programmatic OOH
The time for talking is now over and 2026 will be the year that Programmatic OOH starts...
IMPACT Award Winners 2026
Aaron Poole, Marketing Insights Manager, PML Group with IMPACT Award Winners 2026
In Out Look this week...
IMJ FEATURES
Opinion: Why Brands & Agencies Keep Coming Back to OOH
OOH shows up in the places that matter most and it continues to deliver something tangible in...
Opinion: The Uncomfortable Truth about Irish Advertising
Misattribution in the advertising world is widespread and wasteful. But why does the industry still persist with...
OOH: The Impact of Colour
You can tell a lot about a new year by what you see on the OOH in January. Before anyone reads a word, colour has already done a job...
2026 Predictions and Wise Words
Jane McDaid, Founder of THINKHOUSE, contacted some of the brightest and boldest thought leaders from the world...
IMJ FEATURES
Opinion: Wolfgang Digital’s 2026 Marketing Predictions
It’s that time of year again for forecasts and predictions, so here’s what the team at Wolfgang...
Opinion: 2026 Will Be the Year for OOH to Shine
As we approach the end of another frenetic year in adland, you can sense the universal clamber...
Opinion: Branded Content: Turning Up the Volume on Local Stories
Branded content on local radio delivers unmatched authenticity by leveraging trusted local voices and deep community connections,...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Birds of a Feather Come Together for Shannon Airport Campaign from...
Connelly Partners has rolled out a new campaign for Shannon Airport called "The Best Place to Fly From."
Featuring two charming animated characters, Robin and...
TPH Turns Down the Volume in New Campaign for Irish Defence...
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The Public House (TPH) has launched its latest campaign for the Irish Defence Forces with the TVC at the centre of the campaign created...
