IAPI Introduces New Charter for Media Agency Selection
IAPI has introduced a new Charter for Media Agency Selection which sets out a set of guiding principles for companies looking to retain the...
Opinion: The Power of Effectiveness
With a number of Irish agencies through to the Best of Europe Effie Awards- which will be announced on December 11 – Jay Reid,...
ICAD UPSTARTS Concludes 2024 With Industry Showcase
The ICAD UPSTARTS programme for 2024 drew to a close this week at a showcase event in 1WML hosted by the programme's lead partner, Core.
Designed...
Legacy Wins Agency of the Year at ICCO Awards
Legacy Communications has picked up the Agency of the Year Award at the coveted International Communications Consultancy Organisation (ICCO) Global Awards which were held in London...
FEED Continues to Builds Its Business With Addition of Chadwicks Group
FEED by TBWAIreland has picked up the digital marketing and social media account for DIY and builders providers Chadwicks Group following a competitive pitch.
As...
Audio Content Listened to By 97% of Adults New Research Reveals
New research carried out by Ipsos B&A for Radiocentre Ireland shows that audio content, whether it is in the form of live or on-demand...
Ad Industry Unites to Challenge Consumption Culture With New Campaign
The Irish advertising industry has united to launch its first national large-scale alternative Black Friday campaign challenging high-consumption culture.
Called “Less Buying, More Being”, it...
Granite Digital Expands with Acquisition of Coalface
Granite, the rapidly growing digital agency, has acquired the Limerick-based data science and digital marketing agency Coalface for an undisclosed sum that includes cash...
Out Look: Cadbury Delivers Christmas with OOH
The confectionary brand’s thorough application of the medium comes during a period where being top of mind is crucial for confectionary brands.
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SuperValu Shares the Festive Magic with New Campaign from Boys+Girls
With the battle for the Christmas shopping aisles well underway, SuperValu has rolled out its own festive offering across TV and BVOD as part...
